March 2025 • Volume 28 , Number 3
www . powersportsbusiness . com
INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE
Honoring Women With Spark
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PSB honors our Women With Spark winners in this issue . Awards were handed out in Charlotte in January , and we dive into why these standout women were chosen to receive this prestigious recognition .
SCARLETT BENCHLEY
MAGGIE STEVENS
Best AIMExpo yet ? We walk Louisville
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AIMExpo kicked off in February for the last time in Las Vegas and show officials reported it was the best one yet . We also attended the Parts NVP in Louisville in January .
Pro Fun , Pro Diversity , Pro Italia
See page 26