www . PowersportsBusiness . com Powersports Business • March 2024 • 7

In its 100th anniversary year , BMW Motorrad delivered 209,257 motorcycles and scooters to customers , 3.1 percent more than in the previous year and the highest sales volume in the company ’ s history .

The regions of Europe , Asia and Latin America made a significant contribution to BMW Motorrad ’ s record sales volume with record sales figures . Germany and North America also contributed to the record result with strong sales .

“ I would like to thank our customers all over the world for the great trust they have placed in us again in 2023 ,” says Markus Flasch , head of BMW Motorrad . “ With a record result in our anniversary year , BMW Motorrad remains the world ’ s number one in the premium motorcycle and scooter segment and once again demonstrates the brand ’ s successful strategic orientation . Our market leadership in numerous segments is based on innovation leadership , our highly attractive product range and our strong brand . Based on these three main success factors , BMW Motorrad is ideally positioned and I am very confident about the year 2024 .”

SOLID SALES IN EUROPE With 116,012 (+ 4.7 %) motorcycles and scooters sold , Europe remained by far the strongest sales region for BMW Motorrad . Germany remained the strongest individual market with 24,176 units (+ 0.2 %), followed by France ( 21,668 units / + 2.1 %), Italy ( 16,179 units / + 3.3 %) and Spain ( 12,716 units / + 1.7 %). Eastern Europe also contributed to BMW Motorrad ’ s overall European performance with sales of 6,000 units , a record increase of 105.4 % ( more than double the previous year ’ s figure ).

With a total of 62,834 units sold (+ 3.2 %), the F series with two-cylinder engines and the G models with single-cylinder engines also made a big contribution to the brand ’ s record result . The F 750 GS was a particular highlight , with 11,064 units sold (+ 15.6 %).

Clear market leadership for the CE 04 and strong performance of BMW Motorrad ’ s Urban Mobility range . With a share of around 70 % in the global market for all-electric motorcycles and scooters with an output of more than 11 kW , the CE 04 has secured

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ment relations team , was directly responsible for keeping motorsports dealers ’ doors open during Covid . He ’ s also led the charge to expand awareness of motorcycling and increase ridership . The powersports industry is in a stronger position because of Erik ’ s significant contributions .”

During Pritchard ’ s tenure , more than one million students enrolled in skills development courses with MSF , SVIA and ROHVA . He also identified the need and ensured the development of expansion initiatives at both MIC and MSF that continue to inspire , engage and integrate new and returning riders .

The MIC says more details about the process of identifying new leadership will be communicated at a later date . itself the undisputed market leadership .

“ The sales record in our anniversary year is both an honor and an obligation ,” says Stephan Refff , head of sales and brand . “ With numerous new , innovative models and products for our customers , we at BMW Motorrad will do everything in our power to build on this record year in 2024 and further consolidate our leading position in the premium segment .”

BMW delivered 209,257 motorcycles and scooters to customers , 3.1 % more than in the previous year and the highest sales volume in the company ’ s history . Photo courtesy of BMW Motorrad

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