JANET ALLEN Office Manager , Jonesboro Cycle and ATV In 2021 , Janet assumed the crucial role of ensuring timely funding for all deals at the dealership . When she came on board , some deals had gone over 30 days unfunded . She now ensures deals are funded within 48 hours . She efficiently manages her department and holds other managers accountable for payroll expenses .

Janet played a pivotal role in the dealership ’ s move from a 24,000 square foot building to a 180,000 square foot facility and orchestrated a seamless relocation involving over 15 manufacturers . Her nominator acknowledged the challenges the move would have posed without her guidance .

Janet has worked in every department , from service and sales to accounting , and has 23 years of dealership experience . She is usually the first to arrive and often the last to leave , frequently clocking over 70 hours per week .

She works behind-the-scenes , offers a wealth of knowledge and is an invaluable asset to the dealer principles .

COURTNEY BERNHARD Partner - Harley-Davidson and Powersports Division , Performance Brokerage Services Courtney is a dedicated professional who has played a pivotal role in facilitating over 30 dealership buy-sell transactions from 2021 to 2023 . Her efforts have enabled 30 families to smoothly transition into retirement , embark on their next chapter of life or expand their presence in the powersports sector through acquisitions .

She is known for her diligence and determination and works tirelessly on multiple buy-sell deals simultaneously . She has a strong work ethic , pays attention to detail and deeply cares about the well-being of families looking to grow into or exit the powersports industry .

Courtney Bernhard

Courtney leads with empathy and invests significant time to understand who she is working with and their options . She is knowledgeable about the industry and uses her expertise to seamlessly guide dealers . Industry peers admire Courtney ’ s unwavering dedication , passion for assisting dealers and her admirable commitment to long hours and weekend travel for dealer closings .

DEANA BRASSFIELD Marketing Manager , Jonesboro Cycle and ATV Deana has elevated the dealership ’ s marketing department by effectively leveraging platforms like TikTok , Instagram Reels and YouTube Shorts , resulting in numerous viral posts . Utilizing videography , Google Ads and community events , she promotes the dealership through various channels , dedicating extensive hours to ensure the brand ’ s widespread visibility .

Deana is consistently proactive , seeking innovative ways to expand outreach and is known for her kindness , collaborative approach and strong passion for her work . Often described as a perfectionist , she encourages and supports her colleagues , fostering their professional growth . Despite her impactful contributions , Deana prefers to remain behind the scenes , allowing others to take the spotlight .

MELISSA COFFEY Vice President of Global Sales & Business Development , Volcon ePowersports Melissa developed an all-star sales team of industry veterans who established a dealer base of the very best , according to her nominator . The team launched the company into the powersports industry and sold out one of its models in record time .

Melissa ’ s leadership style is fluid and responsive . She balances overall corporate strategy with dynamic implementation per channel . She understands the needs of her

team while maintaining a direction toward the corporate goals . She drives her team towards those goals and excels at working through obstacles .

She is a natural leader and has developed a strong rapport with her team . Melissa is intuitive and compassionate yet fiercely driven and focused . Her powersports background has enabled her to lead her team with prowess . She is described as a rock star with spark .

Carrie Feinen

Melissa Coffey

CARRIE FEINEN Business Account Executive , Torque Group Carrie is an asset to dealerships , and her success is attributed to her training skills , product knowledge and sales expertise . Her training programs aim to equip dealers with a thorough understanding of the products they sell , fostering confidence through indepth knowledge .

Carrie is always looking for innovative ways to improve . She ensures dealerships are well-staffed and offers support wherever needed . Her dedication and hard work have contributed to increased sales , heightened customer satisfaction and overall dealership success .

She played a pivotal role in a 130 percent growth in the finance department through her impactful training . She is knowledgeable

and promptly responses to coworkers ’ needs . She is passionate about her job , which motivates others to excel . She holds coworkers accountable and guides them towards improvement . She prioritizes the dealership and customer experience . Recognized for her exceptional problem-solving skills , one nominator commended Carrie as the most outgoing and capable warranty rep encountered in their career , emphasizing her continuous professional growth .

Kayla Filipiak

KAYLA FILIPIAK Marketing Coordinator , Simply Ride Kayla has increased video marketing content by 50 percent at the dealership , along with video quality . She has improved marketing content and events by making them more fun with her “ fiery and chipper personality .” This positive impact is reflected in the exponential increase of engagement on social media .

Kayla constantly generates new ideas and brings a fun perspective to marketing . She is a go getter and guides people who assist her with positivity . She is described as a person that others love to work with and as a breath of fresh air . Colleagues look up to her , respect her and go out of their way to help her because she goes above and beyond for them . Her nominator describes Kayla as lightning in a bottle .

HEATHER ( BROCK ) FOUCHEK Owner , Deckle Edge Design & Marketing Heather is a graphic designer who specializes in powersports . According to her nominator , she possesses exceptional talent and can transform ideas into impactful logos , flyers or graphics . Her nominator frequently recommends her to clients for the creation of logos , t-shirt designs and flyers to promote their organizations and events .

Heather is known for her creativity , humility and hard work . She assists clients in establishing a strong visual identity , contributing to the achievement of their goals and the attraction of more customers . Her supportive approach serves as the foundation for clients seeking to build a robust brand identity .