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Powersports Business • June 2024 • 3

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors .

Marilyn Stemp is a pioneering figure in the motorcycle industry . She founded IronWorks Magazine with her late husband , Dennis , and became the first female editor of a nationally circulated , mainstream motorcycle magazine . She also revived their trade magazine , Iron Trader News , edits the monthly Kiwi Indian News , contributes to several powersports media outlets and is the founding editor of Sturgis Rider Daily .

Stemp ’ s support for charitable efforts in the industry includes the annual Biker Belles Celebration , Las Vegas BikeFest , and as campaign chair for the Sturgis Motorcycle Museum ’ s development plan in 2014 , she co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year . She is a National Ambassador for All Kids Bike and was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum ’ s Hall of Fame in 2018 . In 2022 , she was recognized as one of the Top 100 Women in Powersports by DealerNews .

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its Board of Directors . Photos courtesy of Sturgis Motorcycle Museum and HOF .

Steve Piehl ’ s appointment brings decades of industry experience to the board from his consulting firm and the 36 years he spent working at Harley-Davidson . Piehl led the team responsible for launching innovative event strategies , such as Harley ’ s motorcycle demonstration ride program , a Traveling Museum , and the groundbreaking LiveWire Experience tour .

Early in his career , Piehl was asked to create the Harley Owners Group ( HOG ), a membership program that connects riders with the company . He was part of the company ’ s launch of rider training programs and served on the Motorcycle Safety Foundation ’ s board of trustees . Piehl was inducted into the Sturgis Museum ’ s Hall of Fame in 2012 and received the Pappy Hoel Award at his induction . Piehl ’ s communications consulting firm serves several companies in the powersports industry in the U . S . and Europe . He volunteers for the USO and the Boy Scouts of America and is a national ambassador for All Kids Bike .

“ We are delighted to welcome Marilyn and Steve to our board of directors ,” says Craig Bailey , board president . “ Their exceptional backgrounds and unwavering dedication to the motorcycle community will propel the Museum to deliver an experience like never before .”

Stemp and Piehl will begin serving on the board immediately .

According to recent online reports , RumbleOn ’ s Chief Financial Officer Blake Lawson stepped down following the company ’ s 2024 Annual Meeting of Shareholders at the begnining of June .

The resignation was formalized in a letter submitted by Lawson on April 18 , 2024 , in accordance with the company ’ s Executive Employment Agreement ( Section 5 [ b ]) dated January 19 , 2023 .

Lawson joined RumbleOn in 2021 as CFO of retail operations . Before RumbleOn , Lawson was the CFO of RideNow Powersports , the Coulter Automotive Group and America ’ s Powersports , Inc . As CFO of America ’ s Powersports Inc ., a company acquired by the RideNow organization in 2016 , Lawson began implementing centralized accounting and standardizing best practices and processes .

Lawson has been instrumental in RumbleOn ’ s financial operations and played an essential role in acquiring and integrating the RideNow group of powersports retailers in 2021 . His leadership has been pivotal in successfully assimilating RideNow and other acquisitions , significantly impacting the company ’ s current position .

The announcement of Lawson ’ s resignation is based on information from a press statement .

Dainese Group ’ s new Atlanta D-Store retail location offers an extensive range of the company ’ s cutting-edge motorcycle apparel , including leather suits , jackets , pants , gloves , boots and advanced protective gear . The official opening party was held on May 11 .

Visitors to the Atlanta D-Store can experience Dainese ’ s Custom Works program and design the racing suit of their dreams with full personalization , including colors , graphic art , logos and more . The innovative line of AGV Helmets will also be available , including the just-launched Streetmodular , K6 , Pista GP RR Limited Edition helmets along with the AX−9 and Legends Collection , as well as the full 2023 footwear collection for TCX Boots built with maximum protection and comfort on- and off-road , for all four seasons .

“ Every Dainese store throughout the country is its own unique experience ; the Atlanta store is a testament to that , and we ’ re very excited to be opening our doors in this diverse and dynamic city that is one of the more enthusiastic markets for the motorcycle industry ,” says Louis Ortega , general manager of Dainese North America . “ We look forward to our new location becoming a premier destination for the vibrant motorcycle community within the Atlanta area , offering opportunities

for group rides , events and fostering community connections .”

In addition to the store ’ s retail offerings , Dainese Atlanta says it will regularly host group rides and meetups , fostering a sense of community among local riders .

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