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Powersports Business • June 2024 • 27

GENERAL ATTITUDES TOWARDS ELECTRIC / HYBRID POWERSPORTS VEHICLES OUTPERFORMING TRADITIONAL MODELS

29 %

No , they will never outperform combustion engines

45 % Yes , but in a few areas

27 % Yes , in most areas

“ We ’ re seeing the competition continue to explode . We see a lot of companies coming and basically leaving , says Justin Schroepfer , vice president of marketing for Bakcou e-bikes . “ They see that there ’ s this big opportunity within the e-bike space … So they decide to get into it without understanding what it really takes to operate . We ’ ve been around since 2016 , so we ’ re well-established , we have a well-established brand , a trusted brand , which I think is really important because you see all of these bike companies pop up …

“ One of the big differences you see with e-bikes and e-bike prices , just a little e-bike 101 , is the motor . The main components are going to be your battery and your motor . That ’ s what makes an e-bike an e-bike . With the battery , we offer the single biggest battery on the market . It ’ s like having a gas tank . The bigger the gas tank , the further you can go . We have the biggest single battery that you can put on an e-bike out there . It ’ s made of Samsung , Panasonic cells – it ’ s really top quality .”

We ’ re seeing the competition continue to explode . We see a lot of companies coming and basically leaving [ the electric market ].

Justin Schroepfer , VP of marketing , Bakcou e-bikes

Despite this optimism , there ' s a grounded understanding among the community . Riders acknowledge the current limitations of electric and hybrid vehicles , particularly in terms of infrastructure development , range , and

40 %

35 %

30 %

25 %

20 %

15 %

10 %

5 %

0 %

EXPECTATION OF WHEN ELECTRIC / HYBRID POWERSPORT VEHICLES WILL OUTPERFORM TRADITIONAL MODELS

18 %

Expectations of when electric / hybrid will outperform traditional models

35 %

In the next 1-3 years In the next 4-7 years In the next 8-10 years Beyond 10 years Not sure

charging efficiency . These are seen as hurdles that need to be overcome to fully realize the potential of these new technologies in the powersports context .

Looking ahead , riders are hopeful yet realistic about the timeline for these advancements . Many believe that the next decade will be crucial for the development and refinement of electric and hybrid vehicles in the powersports industry . This period is seen as a window of opportunity for significant strides in technology , potentially reshaping the powersports experience – and attracting new riders to the industry .

This balanced view of anticipation and realism reflects the riders ' deep connection to their sport and their openness to technological evolution , setting the stage for a dynamic decade of innovation and growth in the powersports industry .

CHARTING THE COURSE As the powersports industry stands on the brink of a significant shift towards electric and hybrid technologies , charting a strategic course forward is imperative . This involves concerted efforts from various stakeholders , each playing a unique role in shaping the future of the industry .

Manufacturers have a pivotal role in driving this change . Beyond just integrating electric and hybrid technologies , they need to innovate in ways that address the specific concerns of riders , such as range , charging infrastructure , and maintaining the thrill of the ride . This could involve developing new battery technologies , efficient motors , and designs that resonate with both traditional enthusiasts and new riders .

Dealers and marketers are on the front lines of customer interaction and education . Their role in familiarizing riders with the benefits and capabilities of electric and hybrid powersports vehicles is crucial . Effective marketing strategies should not only focus on the environmental benefits but also emphasize the performance , convenience , and unique riding experiences these vehicles offer .

Policymakers play a supportive role by creating a conducive environment for the growth of electric and hybrid powersports . This includes offering incentives for buyers ( e . g ., IRC Section 30D ( g ) Qualified 2−Wheeled or 3−Wheeled Plug-in Electric Drive Motor Tax Credit ), investing in charging infrastructure , and formulating regulations that encourage sustainable manufacturing practices . Considering the specific needs of powersport vehicles in policy-making , especially in off-road and recreational areas , is vital .

25 %

13 %

10 %

Source : EPG Specialty Information

Riders themselves are integral to this transition . Their openness to new technologies , willingness to provide feedback , and adaptability will shape the industry ' s direction . Embracing change while preserving the essence of powersports is key to the community ' s evolution .

Environmental and Industry Advocates can work together to find a balance between ecological concerns and the thrill of powersports . Collaborative efforts can lead to innovative solutions that promote sustainability without compromising the essence of the sport .

eBliss Global is a rising emobility solutions company aiming to bring the e-bike boom to the U . S . We spoke to CEO Bill Klehm :

“ When I look at the distribution channels for the U . S ., obviously dealerships in general , in which a professional sales process can be established with a consumer , powersports dealers are in a great position to do that .

“ You ’ re starting to see this merging of distribution channels ,” he says regarding automotive and powersports dealers , “ because it ’ s around what customers want .

“ There are powersports dealers who have tried to get into the e-bike space . The problem is that the products that are being positioned , aren ’ t being positioned for the use-case . ‘ So , what are you going to do with the bike ?’ That ’ s one of the conversations you ’ ve got to learn how to have with the consumer .”

It ’ s essential for these stakeholders to work in unison . By addressing the concerns , leveraging advancements , and creating a supportive ecosystem , the powersports industry can move towards a future that is both exciting and sustainable .