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Powersports Business • June 2024 • 23

Garibyan says they have big plans for the future , and the youth market was only one part of it . Like a CFMoto , they aim to become the next top Tier 2 OEM . " By next year , we want to get into big displacement ATVs and side-by-sides ," he says . " That ' s the direction and what we plan to do by Q1 of next year , to have a large displacement ATVs and two-door and four-door side-by-sides . You ' ll see more and more adult machines because right now , we have a lot of youth products covered ."

Youth is a huge market , which is why Denago started there . Garibyan says many families have at least two children . And if the kids don ' t want to share an ATV or a dirt bike , they need to have two or more . As those children grow , they need bigger machines , so they are constantly changing . It ' s a vast market , and it ' s growing every year .

Many dealers may be surprised to see the MSRPs on Denago ' s powersports products , and the e-Hawk 6 will shock dealers at the price point .

Garibyan says the MSRP for the electric ATV is $ 1,499 . That ' s for the whole vehicle with a removable lithium battery . And if your customer purchases a spare battery , essentially , they can ride forever . Denago estimates there are two hours of ride time on each battery .

Besides the profit margins , Denago offers full warranty and product P & A support through a U . S . -based brand . The company has already integrated with Lightspeed . And , according to Garibyan , they ' ve even done the steps before you can get to Lightspeed , including parts diagrams and everything .

Denago ’ s National Marketing Manager Steve Lawler ( right ) explains the new models to an Octane Media editor .

" We work with a company called HLSM . We ' ve already integrated our parts system with them . Currently , we ' re working with HLSM and Lightspeed to do a full integration . Once we have our dealer portal ready , dealers can go on the portal , click a few buttons , like they do for all the big OEMs , and look up the parts they need . Once that is completed , it ' ll be plug-and-play and ready to go .”

For multi-line dealers , adding Denago Powersports to the mix is straightforward , simple and a great way to get add-on sales with big-ticket items that won ' t break the bank . We visited Quick Style Motorsports in Ontario last month , and they said that Denago has been easy to work with and that their products speak for themselves . Many times , a customer brings in a SxS for service and sees the youth machines and will add them to his bill . The SxS is for mom and dad , and the little ATVs and dirtbikes are ideal additions for the kids in the family .

Stay tuned for our full interview with Denago General Manager David Garibyan in a new episode of the Power Hour . This brand is on the gas and will offer dealers more models in the year ahead .