www . PowersportsBusiness . com Powersports Business • June 2024 • 19

BY MADELYN PEGG ASSOCIATE EDITOR

David and Alex Isaacs run two dealerships in Tennessee while they raise their 16−monthold toddler and newborn baby . The spouses know a thing or two about the importance of a work-life balance .

“ For us , [ a work-life balance is ] important and we want to set up our dealerships and our lives so we can have both ,” David Isaacs says . “ We ’ re aware that [ our employees have ] personal lives and they ’ re probably interested in the same things that we are . They ’ ve got families and friends and things they want to do outside of work . A lot of the decisions we make personally also benefit them in regard to work-life balance .”

The couple explains that they have made decisions concerning working hours , staffing , benefits and pay plans intended to maintain this balance . “ This has helped increase employee satisfaction and decrease turnover , which translates to our customers and ultimately , the bottom line ,” they share .

ENTERING THE POWERSPORTS INDUSTRY

Alex had always been interested in the business structure of a dealership since she

See Mid Tenn Powersports , Page 20

As Mid Tenn Powersports becomes established at its new location , the owners plan for its team to grow to around 40 employees . Photos courtesy of Mid Tenn Powersports

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