BY NICOLE SCHANTZ CONTRIBUTING WRITER

As electric models revolutionize the powersports industry , the debate is heating up over whether riders are willing to exchange the iconic growl of gas engines for the silent zip of electric power . For more insight into the sales potential of electric models , Cycle Trader embarked on a mission to understand this shift from the rider ' s perspective . By looking at feedback from audience polls with an analysis of browsing behaviors , we ' ve started to uncover the magnetic pull of electric motorcycles alongside the reservations that still exist . Dive deeper with us for more insights into this landscape .

ELECTRIC MOTORCYCLES THAT CONSISTENTLY WIN OVER CONSUMERS

Top e-bike make / model year over year By search results page impressions 2022 : 1 . Harley-Davidson LiveWire 2 . STACYC 12 e-Drive 3 . Indian FTR 4 . STACYC 16 e-Drive 5 . Zero SR / F

2023 : 1 . Kawasaki Elektrode 2 . Harley-Davidson LiveWire 3 . Surron Light Bee 4 . Zero FXE 5 . Zero FX

2024 : 1 . Kawasaki Elektrode 2 . Surron Light Bee 3 . Zero FXE 4 . Harley-Davidson LiveWire 5 . Zero FX

Over the years , a consistent trend emerges among the most searched electric motorcycle models , with Harley- Davidson LiveWire and Zero Motorcycles SR / F being consistently two of the most searched make / model of e-motorcycles over the past three years . Marketplace searches for Kawasaki Electrode have also been on the rise for the past two years ,

along with Surron Light Bee . Dealerships can use this data to tailor their marketing strategies , showcasing the features and benefits of these sought-after electric models to attract potential buyers .

FACTORS DRIVING CONSUMER INTEREST IN ELECTRIC MOTORCYCLES

* 2023 Survey- What most attracts you to electric motorcycles ? Less engine maintenance- 37 % Save money on gas- 35 % They are quieter- 30 % Emissions-free / good for environment- 24 % New electric models have higher torque / power- 24 % Innovative design- 18 % Newest technology- 13 % They are lighter- 12 %

We found that 22 % of respondents are considering purchasing an electric motorcycle , while another 13 % are committed to purchasing one within the next five years . Despite some reservations , the appeal of electric motorcycles persists , largely due to the benefits of switching to electric power .

The popularity of electric motorcycles can be attributed to three key benefits : 30 % of respondents appreciate their quiet operation , 35 % value the economic advantage of avoiding gas purchases , and 37 % are drawn to the low maintenance requirements . Additionally , some respondents highlighted extra perks such as their advanced design and technology , positive environmental impact and impressive torque and power .

ADDRESSING CUSTOMER HESITATIONS THROUGH UNDERSTANDING THEIR NEEDS

* 2023 Survey- What drawbacks do you see presented by electric motorcycles ? Low mile range / battery life- 65 % Finding a charging station-53 % Charging time for electric motorcycles- 47 % Higher initial investment- 33 % Inability to repair engine myself- 31 % Unsure the power grid can handle EVs- 28 % Too quiet- 26 %

While a significant number of consumers are keen on transitioning to electric vehicles , a handful remain on the fence . Their top concerns revolve around battery longevity and range , the availability of charging facilities and the duration required to charge . Those still contemplating the advantages and disadvantages suggest they could be persuaded to choose electric alternatives if there were a broader

selection of models available and if they could gain insights from the experiences of current electric motorcycle owners . We also anticipate a surge in competition and consumer options as emerging electric-focused businesses such as Rawrr and Ryvid step onto the scene . Access to educational resources plays a crucial role in guiding consumer understanding as the industry expands .

Our exploration into consumer sentiments highlights key insights into the electric powersports industry ' s future . By understanding shifting preferences , dealerships can navigate the challenges and opportunities of the growing electric motorcycle market . Adapting your inventory to these evolving tastes is crucial for leading in this space , ensuring you meet the increasing demand for eco-friendly transportation on Cycle Trader and beyond . This adaptability positions your business as a go-to for sustainable , cutting-edge options in the dynamic powersports industry .

Nicole Schantz is the vice president of OEM and strategic partnerships at Trader Interactive , parent company of Cycle Trader . Nicole and her team are continually optimizing the online marketplace experience for both dealers and OEM partners .