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Powersports Business • July 2024 • 7

Segway Powersports has added powersports industry veteran JJ Pecsok to its team as sales operations manager , and Caitlyn Williams has transitioned to the field marketing manager role .

Pecsok has been in the powersports industry for most of his life , racing motocross at a high level as an amateur before graduating to AMA ’ s professional Supercross and outdoor motocross ranks . From there , he pivoted to a career in powersports , working for wellknown brands like Fox Racing , Tucker Powersports , Greenger , and others . In his new role as sales operations manager , Pecsok has been tasked with optimizing the sales experience for Segway dealers and improving the interface between departments , particularly in the after-sales support segment .

Williams grew up racing motocross before discovering her passion for the powersports industry . In her new role as field marketing manager , Williams brings a dynamic vision of how to help dealers develop their retail sales . This stems from her previous role at Segway , where she successfully administered sales growth in cooperation with the Eastern U . S . sales team . There , she ’ s been tasked with cultivating brand champions in dealerships and placing more consumers in Segway products . Now , she will be hitting the road to engage with dealer sales teams , organize open houses , lead demo events and attend trade shows , aiming to increase the Segway Powersports brand presence and increase market share .

“ I ’ ve worked with JJ before , and he will be a fantastic addition to our sales team ,” says Gabriel Cruz , marketing director for Segway Powersports . “ Likewise , moving Caitlyn to become our new field marketing manager will help further increase our nationwide presence at dealer and consumer events . Both will be vital to our sales and marketing teams to help achieve our strategic growth objectives .”

Segway has also hired Todd Martin , a newly appointed regional business manager , and Loren Templeton , who joins the company as its newest business development manager . The two bring 36 years of industry experience to the Segway Powersports management team .

Martin entered the powersports industry in 2007 , at the multi-line dealership Evansville Superbike . He started as a parts manager before moving on to sales roles with Automatic Distributors and BRP . In his new role , Martin is responsible for business development in the Michigan , Indiana , Kentucky , Ohio , and West Virginia region , where he is tasked with increasing exposure for current dealer partners , while further expanding Segway ’ s network of powersports dealerships in the U . S .

Templeton joins Segway Powersports with 21 years of powersports industry experience at the dealership level . He spent sixteen years as general manager for Freedom Powersports

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the facility is outfitted to efficiently palletize and shrink-wrap ATVs and UTVs , enabling the shipment of most orders to stores or distributors within three days . The majority of the company ’ s inventory is directly imported from its manufacturer network to its Garland facility , where it undergoes assembly , accessorization , and inspection before shipment to a distributor or directly to the customer , except for its pontoon boats , which are wholly manufactured at the Garland facility . before moving to RideNow Powersports as sales manager . Templeton is excited to bring his insight , wisdom , and relationships to his role as a business development manager , where he ’ s been tasked with solidifying relationships with Segway Powersports dealers and regional business managers .

“ Welcoming experts like Todd Martin and Loren Templeton to the Segway Powersports team is another testament to how committed we are with our dealer support initiatives ,” says Jason Walling , vice president of Sales and Marketing for Segway Powersports . “ Both Todd and Loren have a passion for powersports and years of dealership experience .

JJ Pecsok ( left ) has joined Segway ’ s team as sales operations manager and Caitlyn Williams transitioned to the field marketing manager role . Photos courtesy of Segway

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Todd Martin ( left ) is Segway ’ s newly appointed regional business manager , and Loren Templeton joins the company as its newest business development manager .