The dealership is in a 20,000 square foot facility and run by about 20 employees .

Today , the dealership carries Triumph , Ducati , Piaggio , Vespa , and Moto Guzzi .

“ I ’ ve got fantastic employees ,” Beldock says . “ We have really great staff , but adding to it is painful . The tough thing is to find people that have really great attitudes that are dedicated to working . This isn ’ t an easy industry . The other thing is finding people who are also interested in the product … Technicians are hard to find , and we ’ d like to add one or two . We ’ ve got some great guys , but I ’ d love to add another guy or gal that ’ s good and experienced .”

He relies on his sales manager , service manager and PAC ( parts , accessories and

clothing ) manager to run daily operations . He meets with them once a week to ensure they know what their goals are and what ’ s expected of them .

“ They ’ re good at encouraging ,” he says . “ I think if we hire the right people and we hire good , positive attitudes , then we can do anything we want … I don ’ t necessarily hire experience , I hire attitude . I always say to people here , ‘ The only thing that we all have 100 percent control over when we get up and go to work in the morning is our attitude . Everything else just happens to us .

The one thing we can actually control is how we look at the world .’ I tell these guys all the time , ‘ We hire good attitudes . Everything else we can teach .’”

OVER 30 YEARS OF BUSINESS Beldock opened the dealership in 1993 . “ I got into road racing in the late ’ 80s and built this business around that ,” he says . “ It started out in the salvage world and then in 1999 , my wife and I moved the business and then took on a franchise . We took on Triumph , then Ducati came after us . In 2004

we purchased a Vespa dealership , they had two locations here in Denver , and added that to the dealership .”

His wife , Tai Beldock , also worked at the dealership until about two years ago . Now , she runs her own business , but works in the same office as Beldock . “ We ’ ve shared an office for 25 years . It ’ s awesome ,” he says . “ We spend every single day together , working together … My theory is that I ’ ve always worked for myself , and work has got to be a comfortable , fun place to go to every day .”