Powersports Business July 2024 | Page 16

16 • July 2024 • Powersports Business

ATV / UTV www . PowersportsBusiness . com

Polaris introduces 2-up 570 Sportsman ATVs

Polaris Off Road has announced its longawaited 2−up ATV 570 lineup . Built for work and play , the all-new 2025 Sportsman 570 portfolio includes the Sportsman Touring 570 , X2 570 , and 6 × 6 570 . It boasts improved comfort , strength , and versatility in the 2−up ATV space . The enhanced suspension , extended service intervals , strengthened rigid chassis and upgraded body styling make the riding experience even more enjoyable .
“ We ’ re very excited for the much-anticipated release of the next generation Sportsman 2−up , utilizing our customers ’ feedback for a wide range of consumer-driven enhancements and innovation ,” says Chris Judson , vice president and general manager of Off Road Utility for Polaris . “ Sportsman is already the best-selling automatic ATV brand , and the Sportsman 570 2−up lineup complements the brand by delivering class-leading versatility , comfort , and strength that ’ s capable of accomplishing work tasks and maximizing all-in adventures for two .”
Polaris has revealed its 2025 Sportsman 570 Touring Lineup .
Photo courtesy of Polaris Off Road
2025 SPORTSMAN 570 2-UPS ENHANCEMENTS
The 2025 Sportsman 570 2−up lineup offers a wide variety of new enhancements .
An all-new removable passenger seat that can be added and removed quickly and easily without any tools for increased versatility across the Sportsman Touring 570 lineup .
Improved sealed storage with a combined 11 gallons of storage on all Sportsman Touring 570 models , thanks to the all-new six-gallon rear storage integrated under the rear rack . This added storage helps riders stash everything from gear essentials and snacks for the trail , to added room for securing tools for tasks around the property .
A stronger and two times more rigid chassis that offers better handling and a more comfortable ride .
An improved suspension with up to 9.5� inches of rear travel and upgraded , longer lasting sealed bushings to help soak up trail
bumps and ruts for a smoother ride on all Sportsman Touring 570 models .
11.5 inches� of increased ground clearance across the lineup delivering a smoother ride that absorbs the trail ruts and bumps .
New body styling and enhanced craftsmanship give the Sportsman Touring 570 a refreshed look . It also unlocks 90 + compatible accessories , including Glacier Plow Systems , Lock & Ride Windshields and Cargo Boxes , bumpers , and lighting options .
Enhanced service intervals result in two times more time between oil changes and other routine maintenance , allowing them to spend less time on upkeep and more time to enjoy the ride .
Lighting upgrades featuring new brighter LED pod and headlights to extend the day for early mornings and late-night rides on the Sportsman Touring 570 Premium , Ultimate , X2 570 and 6X6 570 models .
A new seven�-inch touchscreen infotainment display powered by RIDE COM- MAND for the all-new Sportsman Touring 570 Ultimate , enhancing the ride experience with GPS mapping and Group Rides to stay connected to other riders , and much more .
New industry-first integrated accessory heated driver and passenger seat , as well as heated hand grips for the driver and passenger available on Sportsman Touring 570 .
Additional features and pricing for the Sportsman Touring , X2 and 6 × 6 models are as follows :
Sportsman Touring 570 – Starting at $ 9,999 U . S . MSRP ($ 11,799 CA MSRP )
Sportsman Touring 570 EPS – Starting at $ 10,999 U . S . MSRP ($ 12,699 CA MSRP )
Sportsman Touring 570 Premium – Starting at $ 12,499 U . S . MSRP .
The new Sportsman Touring 570 lineup offers versatility to ride solo or with a passenger with the new , removable rear passenger
seat that can quickly be removed with a quick latch to release .
For added comfort , the lineup features softer seat cushions with a new material and more bolstering to allow passengers to feel secure .
2025 SPORTSMAN X2 570 New to the Touring 570 lineup is a chassis that is two-times more rigid than before to provide riders a better ride and handling . A new integrated rear storage bin holds six more gallons of storage space increasing the total storage space to 11 gallons . The Touring 570 lineup offers four trims with the most customizable accessories to meet each customer ’ s needs for comfort , versatility , and exploration .
The 2025 Sportsman lineup , including the Touring , X2 , and 6 × 6 models , started shipping to dealers in June .

Segway named as Official UTV of UTV Takeover 2K24 Tour

Segway Powersports has been named the Official UTV of the UTV Takeover 2K24 Tour , the largest community-focused UTV event series in the U . S . As part of this partnership , Segway Powersports will host exclusive Segway Experience demo events at all three tour stops in Coos Bay , Oregon , Winchester Bay , Oregon , and Hurricane , Utah .
“ We are thrilled to be the Official UTV of the UTV Takeover 2K24 Tour ,” says Gabriel Cruz , marketing director of Segway Powersports . “ This partnership allows us to connect directly with the UTV community and showcase our innovative vehicles in an exciting , hands-on environment at some of the premier riding destinations in the world .”
UTV Takeover 2024 took place at Boxcar Hill in Coos Bay , Oregon , June 25−30 . It will also be held at Winchester Bay Dunes in Winchester Bay , Oregon , Sep . 3−8 , and Hollow State Park in Hurricane , Utah , Oct . 15−20 .
Earlier this year , it was announced that Segway Powersports experienced a recordbreaking Q1 , resulting in a 309 % YOY wholesale increase and a 343 % YOY retail increase . The company shares that these results solidify it as one of the fastest-growing companies in the powersports industry and confirm its strategy to deliver off-road vehicles enthusiasts want .
Segway Powersports will host exclusive Segway Experience demo events at the upcoming UTV Takeover tour stops in Winchester Bay , Oregon , and Hurricane , Utah . Photo courtesy of Segway