PowerSports Business July 2023 | Page 7

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NEWS

Powersports Business • July 2023 • 7
HOTNEWS
TRADER INTERACTIVE LAUNCHES ‘ PREMIUM SELECT ’ AD PRODUCT FOR DEALERS
Trader Interactive has released the Premium Select ad product , enabling dealers to achieve the top position on the search results pages of the relevant marketplace for specific units in their inventory . A given dealer ’ s Premium Select ad will appear above both standard and Premium ads in rotation with all other Premium Select listings that match the shopper ’ s search criteria , increasing visibility for participating dealers .
With a strong powersports background , Noble previously worked as a manager of dealer development and director of sales . At Landmaster , he will be a great asset in achieving organization and structure within the sales department .
Noble grew up in Spring Lake Park , Minnesota , playing hockey and racing motocross . He and his wife Meghan have been married for 15 years . They have four children , Brantley , Charley , Presley and Grayson .
“ I am very excited to be a part of this small , intimate company that focuses on the details and values the customers ,” Noble says . “ After many years at big companies , I look forward to bringing those experiences
and techniques to Landmaster .”
The Landmaster family looks forward to the significant contributions of Noble and his extensive knowledge and efforts in the industry .
OCTANE INTRODUCES ADVERTISING ON OCTANE MEDIA
Octane announced that it is connecting advertisers , including OEMs , large dealer chains and insurers , with high-intent powersports buyers through Octane Media . Octane Media includes a collection of influential and historic brands in motorcycling and powersports . This is the first time that advertisers can access Octane
Media ’ s highly-engaged audience since Octane acquired the editorial properties from Bonnier Corp . in 2020 . Composed of seven publications — Cycle World , UTV Driver , Dirt Rider , ATV Rider , Motorcyclist , Cruiser , and Cycle Volta , Octane Media reaches millions of enthusiasts looking to make their next purchase . Among Octane Media ’ s audience under 35 , 70
See Hot News , Page 8
The Trader Interactive Premium Select ad product is available for units advertised on RV Trader , Cycle Trader , Equipment Trader and Commercial Truck Trader . Photo courtesy of Trader Interactive
Preliminary results suggest the ad upgrade offers a powerful new strategy to drive exposure , equating to more effective results when it comes to selling units . In beta testing , Premium Select ads exhibited significantly increased search result page impressions compared to standard ads , while also outperforming Premium listings in this aspect . Premium Select placements demonstrated a considerable boost in vehicle detail page views , surpassing both standard ads and Premium listings .
The new option is available for units advertised on RV Trader , Cycle Trader , Equipment Trader and Commercial Truck Trader . Benefits for dealers include the ability to :
Increase market / listing share for select units , boosting visibility and driving connections
Sustain sales in a slower market by promoting inventory above that of the competition
Build brand awareness and move more inventory than neighboring and / or nationwide dealers
“ Every dealer hopes to secure top billing on a search results page when a consumer performs a search for a unit that matches one they have to sell , and our new Premium Select ad option provides a new opportunity to make that happen ,” says Jita Karcherla , general manager and vice president of Dealer , OEM , Data and Engineering , Trader Interactive . “ It ’ s an innovative way to supercharge the visibility of a specific unit and get a leg up on the competition , not to mention an additional method to serve up listings to engaged buyers .”
Participating dealers will be able to analyze the performance of their Premium Selects ads within the TraderTraxx dealer portal . They will also have the ability to view the performance on an individual unit level as well as compare the performance of their Premium Select and Premium / Featured ads to that of their standard listings . In most cases , dealers will notice a dramatic increase in performance starting from the date when they applied the Premium Select enhancement to the ad .
Introducing
RFID Physical Inventory
By placing RFID tags / labels on inventory and assets , dealers can cycle counts or conduct physical inventory with one or two employees anytime . RFID reader terminals do not require line of sight , so counters don ’ t need to bend down under partitions , climb shelves , or position each item to be visually seen to be counted . RFID physical inventory provides accurate , up-to-date data leading to better analytics , improved asset utilization , and reduced lost sales .
LANDMASTER HIRES VP OF SALES AND MARKETING
Landmaster has named Dustin Noble as the vice president of sales and marketing .