8 • January 2025 • Powersports Business

According to reports , KTM ’ s parent company , Pierer Mobility AG , has decided to cut its majority ownership of MV Agusta , which it acquired less than a year ago .

Pierer Mobility AG announced in March that they were using a call option to acquire a 50.1 % majority stake in MV Agusta Motor S . p . A . a year earlier than planned . KTM AG moved its industrial leadership and expanded the Varese , Italy , factory to increase capacity . However , due to the company ’ s recent financial crisis , it has decided to sell its stake in the brand . KTM officials reportedly said MV

Agusta was not “ a strategic asset ” as it tries to navigate the debt issues it faces .

MV Agusta will be an independent bike brand again and has already planned on selling the bikes built by KTM . The transfer of production activities will be finished by the spring of 2025 .

KTM , like many other OEMs , is dealing with a slowdown in the motorcycle industry . However , KTM and its parent company , Pierer Mobility , still own the GasGas and Husqvarna brands . And the company may be getting more deeply involved with its Indian partner ,

MV Agusta will be an independent bike brand again and has already planned on selling the bikes built by KTM . Photo courtesy of MV Agusta

Bajaj Auto , according to Car & Bike , an Indian enthusiast website .

MV Agusta management has addressed the potential sale by issuing an open letter to customers and dealers :

“ Dear customers and MV Agusta enthusiasts ,

Looking with pride at what 2024 has been for MV Agusta , we are already working on what 2025 and the years ahead will bring .

We want to involve you by sharing accurate information and the company ’ s results . First , it ’ s important to know that all decisions , development , and operations related to MV Agusta happen in Varese . Between 2023 and 2024 , 60 % of the company ’ s management has been renewed with the addition of new professionals from the motorcycle and automotive sectors , both Italian and international . This strategy has made MV Agusta completely independent in all its operations .

Regarding the product , every phase happens internally : from initial design and briefing definitions to the development of prototypes at any level , all the way to industrialization and production . All these steps take place exclusively in Varese and at our Centro Stile MV Agusta .

All of this makes MV Agusta a reality that can proudly claim to be truly Made-In-Italy . Commercial operations are also entirely based in Varese : sales , after-sales , customer service , and marketing are directly managed from the headquarters .

With 4,000 motorcycles sold in 2024 , an annual growth of 116 %, by July we had already reached the same sales volume as all of 2023 . The test ride requests received in October 2024 alone equaled the total number of requests received in the entire previous year . Deliveries of the Superveloce 1000 Serie Oro started three weeks after the official launch in July 2024 , and fewer than 20 bikes are still available at Official Dealers .

Currently , the network consists of 219 points of sale , including 41 service points , with an additional 20 non-European importers , aiming to reach 250 dealers by the end of 2025 . Just in the last week , we inaugurated two beautiful new dealerships in Como , Italy , and Montpellier , France .

As for spare parts , there is 99 % availability for models produced in the last seven years , and this year the company recorded a historic high in spare parts sold . All motorcycles produced in Varese and their spare parts are stored in logistics hubs located in Austria for the European market , in the United States for the Americas , in Japan , and in Australia for Asia , from where they are distributed to the sales network worldwide .

In 2024 , we introduced nine new models , and the development work for the new generation of motorcycles is proceeding as planned . It will be a completely new , innovative range ,

See KTM , Page 9