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AFTERMARKET

Powersports Business • January 2025 • 29

Yuasa celebrates 45th anniversary

Yuasa Battery celebrated its 45th year of doing business in North America in 2024 . But the story of this major powersports battery manufacturer started more than a century ago . Today , Yuasa supplies about 80 % of batteries for the major OEMs .
In 1918 , Shichizaemon Yuasa founded a company in Japan to make storage batteries
for industrial applications . In the 1920s , Yuasa began expanding into the motorcycle industry . By the 1950s , the company was establishing manufacturing plants outside of Japan , well on its way to becoming the leading powersports battery manufacturer it is today .
Yuasa entered the North American market in 1979 , introducing its first conventional battery that same year , followed by the Yumicron battery in 1982 . In 1983 , it launched the world ’ s first maintenance-free AGM battery .
The company launched the YTZ Series of more powerful and compact AGM batteries in 1999 , and by 2008 , it introduced the GYZ Series to address the increasing need for aftermarket
accessories and OEM electronics .
Now , Yuasa produces AGM powersports batteries in its Laureldale , Pennsylvania , location , and its parent company , GS Yuasa , produces batteries for a range of applications , including forklifts , security cameras , space satellites and more .
As the major battery provider in the powersports industry , Yuasa also sponsors powersport riders , events and races . Yuasa offers free battery replacements and hands-on support at rallies like Sturgis Buffalo Chip and Americade .
Yuasa has been producing powersports batteries in North America since 1979 . Photo courtesy of Yuasa

Rekluse names industry veteran Garrett Quinlan product manager

Race Winning Brands ( RWB ) shares that Garrett Quinlan has joined the Rekluse Motor Sports team as product manager .
Like Rekluse , Quinlan is an Idaho native and has spent many years pursuing his passion and career in motorsports . Outside of his hobbies of drag racing and motorcycle riding ,
Quinlan has amassed 24 years of motorsports industry professional experience , 20 of those years being in powersports . He has spent a lot of time in various product roles and is hitting the ground running with working knowledge of Rekluse products , which he became familiar with during his time at Western Power Sports .
In addition to his sourcing experience , Quinlan also spent valuable time in manufacturing at Pro Moto Billet . From product development and innovation to manufacturing operations , sales and marketing , he will work with the various and talented teams throughout Rekluse and RWB .
“ Garrett ’ s extensive background in sourcing and manufacturing will undoubtedly contribute a resourceful point of view as we continue to innovate and deliver cutting-edge products to our customers ,” says Nick DiBlasi , director of product innovation and management for RWB .
“ Being an end-user of multiple RWB products in my personal bikes and cars , I know the outstanding performance and reliability they provide ,” Quinlan says . “ I ’ m excited to join the RWB team and help them innovate and grow in the powersports and motorsports industries .”
GARRETT QUINLAN
HOTPRODUCTS
properties when wet . 3M Scotchlite Reflective Material is also used on all pieces and is laid out in a pattern designed to help other riders identify a human shape . This is significant for night riding and other low-visibility conditions to help avoid accidents .
The redesigned Keweenaw Jacket and Bib is KLIM ’ s most premium trail set with the greatest amount of storage , the most ventilation , the best warmth-for-weight advanced high-loft synthetic insulation and the most durable fabrics . This insulation package allows for a lower fill weight while achieving higher warmth levels .
KLIM LIMITED EDITION REVOLT PULLOVER
To celebrate 25 years of innovation KLIM released a limited edition Revolt Aggressive
Sled Wear ¼ Zip Pullover , complete with retroinspired flame graphics like the original KLIM racewear . Only 300 units will be sold , each one numbered 001 to 300 .
Over a quarter of a century ago , a handful of snowmobile-enthusiast-fabric-materialouterwear-development-experts moved a tiny apparel business on the verge of failure into
See Hot Products , Page 30
KLIM KEWEENAW JACKET AND BIB
KLIM ’ s flagship updated trail gear for this season is the redesigned Keweenaw Jacket and Bib , featuring key improvements as well as the same key safety features found in all KLIM trail gear .
There is always a risk of falling through ice on frozen lakes , so each bottom hem and sleeve cuff on the jackets , bibs and pants is made of open mesh . This allows water to quickly drain from the garment as riders pull themselves out of the water , to keep from weighing them down .
KLIM uses Gore-Tex waterproof materials and various durable exterior face fabrics as the front line against winter elements . Inside the gear , 3M Thinsulate synthetic insulation traps body heat to retain warmth , but allows moisture from sweat to escape and help keep riders warm and dry . It is highly resistant to water absorption , meaning that unlike down , it retains insulating
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