Yuasa celebrates 45th anniversary |
Yuasa Battery celebrated its 45th year of doing business in North America in 2024 . But the story of this major powersports battery manufacturer started more than a century ago . Today , Yuasa supplies about 80 % of batteries for the major OEMs .
In 1918 , Shichizaemon Yuasa founded a company in Japan to make storage batteries
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for industrial applications . In the 1920s , Yuasa began expanding into the motorcycle industry . By the 1950s , the company was establishing manufacturing plants outside of Japan , well on its way to becoming the leading powersports battery manufacturer it is today .
Yuasa entered the North American market in 1979 , introducing its first conventional battery that same year , followed by the Yumicron battery in 1982 . In 1983 , it launched the world ’ s first maintenance-free AGM battery .
The company launched the YTZ Series of more powerful and compact AGM batteries in 1999 , and by 2008 , it introduced the GYZ Series to address the increasing need for aftermarket
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accessories and OEM electronics .
Now , Yuasa produces AGM powersports batteries in its Laureldale , Pennsylvania , location , and its parent company , GS Yuasa , produces batteries for a range of applications , including forklifts , security cameras , space satellites and more .
As the major battery provider in the powersports industry , Yuasa also sponsors powersport riders , events and races . Yuasa offers free battery replacements and hands-on support at rallies like Sturgis Buffalo Chip and Americade .
Yuasa has been producing powersports batteries in North America since 1979 . Photo courtesy of Yuasa
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Rekluse names industry veteran Garrett Quinlan product manager Race Winning Brands ( RWB ) shares that Garrett Quinlan has joined the Rekluse Motor Sports team as product manager .
Like Rekluse , Quinlan is an Idaho native and has spent many years pursuing his passion and career in motorsports . Outside of his hobbies of drag racing and motorcycle riding ,
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Quinlan has amassed 24 years of motorsports industry professional experience , 20 of those years being in powersports . He has spent a lot of time in various product roles and is hitting the ground running with working knowledge of Rekluse products , which he became familiar with during his time at Western Power Sports .
In addition to his sourcing experience , Quinlan also spent valuable time in manufacturing at Pro Moto Billet . From product development and innovation to manufacturing operations , sales and marketing , he will work with the various and talented teams throughout Rekluse and RWB .
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“ Garrett ’ s extensive background in sourcing and manufacturing will undoubtedly contribute a resourceful point of view as we continue to innovate and deliver cutting-edge products to our customers ,” says Nick DiBlasi , director of product innovation and management for RWB .
“ Being an end-user of multiple RWB products in my personal bikes and cars , I know the outstanding performance and reliability they provide ,” Quinlan says . “ I ’ m excited to join the RWB team and help them innovate and grow in the powersports and motorsports industries .”
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GARRETT QUINLAN |