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Zero Motorcycles has announced its “ All Access ” strategic initiative , a plan to lead the next era of transformation in two-wheeled transportation by making its product accessible to more consumers worldwide . Over the next two years , Zero will introduce six new models across multiple new vehicle segments priced under $ 10,000 , dramatically expanding access to more riders .

The first phase of this strategic plan introduces the all-new X Line , featuring the versatile and lightweight XE and XB models . Both bikes offer options perfectly suited for off-road and urban riding . Equipped with removable batteries , switchable traction control and factory-tuned suspension , the XB and XE showcase the seamless power delivery and advanced engineering Zero riders know and love . These new models join the rest of Zero ’ s award-winning lineup , the most complete range of electric models in the industry .

X LINE Benefitting from two decades of Zero ’ s pioneering leadership in electric motorcycle technology , the new 2025 X Line models retain the brand ’ s signature performance — thrilling acceleration , intuitive interfaces and sleek design . Backed by over 180 million miles of real-world ride data intelligence from Zero ’ s model range , the XE and XB embody the company ’ s mission to offer broader access to electric riding .

“ The new X Line delivers the best-performing models in one of the most exciting growth categories from the most trusted electric brand in powersports ,” says Sam Paschel , CEO of Zero Motorcycles . “ Our mission from day one has been to revolutionize the twowheeled transportation industry , and we will stop at nothing to deliver on that promise to our growing global community of riders .”

The all-new Zero XE , the brand ’ s first true trail bike , offers agility and full-throttle fun . Category-leading rear wheel torque pairs with factory-tuned suspension , switchable traction control and a swappable 4.3kWh battery to bring signature Zero performance to the trails . Zero ’ s hallmark seamless power delivery and full-color 2.5-inch TFT dash combine to create a bike with serious power that is easy to ride . The North American Zero XE will be available for $ 6,495 and is intended for offroad riding .

Also new to the lineup is the Zero XB . Consumers can experience the XB ’ s best-in-class performance in Zero ’ s lightest and most nimble model ever . The XB comes equipped with Zero ’ s precision throttle response , factorytuned suspension and a 2.4kWh battery that

Over the next two years , Zero will introduce six new models across multiple new vehicle segments priced under $ 10,000 . Photo courtesy of Zero

can be swapped on the go in seconds . The Zero XB will retail in North America for $ 4,195 and is intended for off-road use . In Europe , the XB will be sold as a street-legal model at € 4,500 including tax .

S AND DS LINES Zero also brings to market its MY25 lineup of motorcycles in the S and DS lines . This season ’ s launch features a fresh slate of new colors across flagship models . The adventure model DSR / X and street-ready SR / S now debut in striking Orbit Blue , while the MY25 DS turns heads in bold Orange .

The model S naked sport bike returns after its record-breaking launch season as the most in-demand new model in Zero ’ s history . Finally , the coveted DSR / X Black Forest edition , fully equipped with Zero ’ s entire range of custom adventure accessories and performance upgrades , is back in limited quantities for the ultimate adventure rider .

2025 Zero ’ s two-year “ All Access ” strategy will make the transformative experience of electric riding accessible to all , across categories and geographies . Arriving in the Summer of 2025 , the new X Line will pave the way for global powersports dealer and service center growth to complement Zero ’ s existing network . The upcoming network expansion will increase access to Zero ’ s products for more riders in more locations than ever before , ensuring that owners across the globe have the support they need .

Segway has assembled a dedicated electric bike division in the U . S . to support the launch of its first two e-bikes and future cycling products . First previewed at CES 2024 , the Xyber and Xafari will be available in Q1 2025 .

The company says it is also implementing a new sales model for its e-bikes , supporting independent dealers rather than selling directto-consumer or through major retail chains and websites as it does with other product offerings .

“ We ’ re committed to entering the e-bike market in a big way ,” says Nick Howe , head of Segway ’ s e-bike division . “ This means doing something new and different with our products and sales model . We see an opportunity to redefine the e-bike and micromobility product categories and return to a true dealer-centric sales model in the process .”

Nick Howe was tasked with building out the division . He has more than 25 years of experience in the bike industry . Photos courtesy of Segway-Ninebot

Howe , who joined Segway in the summer of 2024 , was tasked with building out the division . He has more than 25 years of experience in the bike industry , including the role of executive director of Orbea and global brand director of Trek . He has also owned and operated several bike shops in Colorado .

“ Segway recognized that the bike industry is a different animal ,” he adds . “ And senior leadership knew that we were going to need a talented team with experience in that world to be as successful with e-bikes as we are with our other product lines .”

Howe tapped Heather Henderson as senior brand manager and Sophie Eaton as sales operations director . Henderson ’ s resume includes senior product manager and marketing roles at Trek , Cannondale and Cervélo

Cycles and she has also owned and operated her own bike shop . Eaton has senior sales experience with HLC , Cinelli Bicycles , Giant Bicycle and Clif Bar .

DEALER MODEL For its new e-bike division , Segway aims to grow a national dealer network in the U . S . The brand will be focusing on independent bicycle dealers ( IBDs ), electric bicycle dealers ( EBDs ) and what it is calling “ other bicycle dealers ” or OBDs — shops that may not be bike-specific , but are a good fit for its e-bikes such as motorcycle , powersports and outdoor retailers .

In addition to purchasing directly through dealers , customers can buy e-bikes on Segway ’ s website and have them shipped to a local dealer . According to the company , receiving dealers will still earn margin on these “ online to offline ” ( O2O ) purchases .

DEALER APP & SUPPORT Howe promises competitive retail pricing , industry-leading margins and exceptional retailer access to parts , service and support to help achieve the latter . That access includes Segway ’ s new Xchange app which will be available on Apple ’ s App Store and Google Play . The Xchange app is a user-friendly , allin-one mobile version of the Segway dealer portal designed to help retailers easily manage inventory , orders , warranties , test rides , service and more . Managers and employees can access their store functions through admin and employee logins from individual mobile devices seamlessly from any location .

SALES TEAM Segway has already begun signing up core dealers in key regions across the U . S . to establish a national network by early 2025 , with further growth to follow . Howe and Eaton have assembled a national sales team with extensive bikeindustry experience to accomplish that goal .

Christopher Rubin serves as U . S . inside sales manager . U . S . regional sales managers include Gavin Hayes , Chandler Head , Paul Middleton , David Bell and CJ Bradbury . Also joining Segway ’ s U . S . e-bike team are Erica Boyd as dealer support manager , Sarah Courtney as senior product manager , Suzy Sommer as digital marketing manager and Nate Werner as retail marketing manager . Dealers can contact salesteam . ebike @ segway . com .

THE E-BIKES Segway ’ s first two e-bikes will feature what the brand calls the “ Segway Intelligent Ride System ,” which promises industry-leading technology that the company says has more in common with modern cars than other e-bikes .

“ In many ways , we ’ re a technology company first ,” says Howe . “ Product conversations start with discussions of ‘ tech stacks ’ and expand from there . We are using our technology to create a more seamless user experience , much like what has been done with automobiles .”

In addition to advanced smart tech and features , the Xyber will be capable of more than 100 miles of range on a single charge in its dualbattery configuration and the Xafari will be able to go 88 miles before needing to be plugged in .

Howe adds , “ These are two incredible yet very different bikes , and this is only the beginning . We can ’ t wait to show what else we have in store for 2025 and beyond .”

Full specs , details and pricing for the Xyber and Xafari will be announced during CES 2025 . Delivery is expected in Q1 at select dealers .