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Powersports Business • January 2025 • 23

PSB : How do you stay on top of your game – what is your strategy for continued success ? SN : I ’ m self-motivated and always want to be the best in everything I do . I am just as competitive on the racetrack as I am in the dealership setting . I push my team to always do and be better . The cliché is that my team motivates me to do better as well ! I see the fire in their eyes , and it makes me want to give them every tool necessary to take our business to the next level . We are all working towards the same goal , and we don ’ t let obstacles get in our way . You will often hear me say “ Success doesn ’ t sleep .”

PSB : Other favorite mantras ? SN : Hustle daily ; You can ’ t deposit excuses in the bank ; It doesn ’ t matter what you did yesterday ; and , people are jealous of what you have , but not how you got there .

PSB : Advice for a young person considering a career in the industry ? SN : It ’ s a fun and exciting industry to get involved in . You need to first be passionate about the industry , and if you are , then the business will follow you . Build your customer base by treating customers right and staying in contact with them . Customers should all turn into friends . From there , you will see the networking and referrals come your way .

PSB : What do you believe are the critical short- and long-term challenges facing the powersports industry ? SN : Short term , we need to get our inventory levels corrected to today ’ s business . The OEMs need to stop forcing their dealers to take more than they need ; some are using programs to force dealers to operate outside of their comfort zone and business sense and have put dealers in hard positions where they need to over-order on units , along with parts and accessories , to meet qualification levels . The losses by the OEMs affect the dealers because they ’ re going to charge them for those losses somehow ; the dealers will ultimately pay the price .

In addition , interest rates are still on the high side and floorplan interest is taking the profits out of the dealerships .

Long term , the electric vehicle business is not there yet and isn ’ t coming to the powersports business anytime soon . The auto industry is struggling in the EV segment already . The powersports enthusiast is not exactly running to get on an electric motorcycle or PWC . The OEMs that are focused on this segment and not their existing profitable gas-powered segments are going to take a hit financially . Unfortunately , this will impact the dealer network and consumer as it is their only way to recover their losses .

PSB : Thanks for your insight , Sam . In closing , what ’ s your key to success in carving out a long-term industry career ? SN : It is actually very simple : partnerships ! I treat my OEMs as my partners , my consumer lenders as my partners , my floorplan companies as my partners , and my staff as my partners . We are all in this together and all need to make each other successful . When all the parties are happy and working well with each other , it all comes together . We must watch out for each other and protect our business together .

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