Powersports Business January 2024 | Page 8

8 • January 2024 • Powersports Business

FINANCE www . PowersportsBusiness . com

Rollick teams up with USAA for manufacturer savings program

Rollick has announced a new Powersports Savings Program with USAA . The program is aimed at helping USAA members save on purchasing new powersports vehicles .
As an INC . magazine 5,000 fastestgrowing private company , Rollick connects manufacturers , dealers and F & I companies with consumers in the powersports , marine and RV industries . In addition to savings on the purchase of new powersports vehicles , the program aims to give USAA members special discounts
on parts and accessories .
“ USAA has an intense focus on providing exceptional value and service to their more than 13 million loyal members , which comprise active-duty members of the military , veterans and their families . We ’ re incredibly excited that USAA chose to partner with Rollick to align their organization and members with brands and their dealers in the powersports industry wanting to provide special incentives to this worthy audience .”
Through the Powersports Savings
Program , USAA members can take advantage of exclusive offers provided by participating OEM manufacturers , resulting in substantial savings . The program will be launched at the end of Q1 2024 .
To hit the target date , Rollick is holding “ open enrollment ” from now until the end of the year for powersports OEMs interested in participating . Interested manufacturers can learn more about participating in the program by visiting usaapsx . rollick . io .
The Powersports Savings Program is aimed at helping USAA members save on purchasing new powersports vehicles . Photo courtesy of Rollick
DEALER FINANCIAL SNAPSHOT

NORTHWEST -11.3 % Parts Department 6.9 % Service Department -0.9 % Major Units -1.1 % Overall

WEST -4.2 % Parts Department -0.5 % Service Department -1.1 % Major Units -1.4 % Overall

UNITED STATES -7.1 % Parts Department 0.7 % Service Department -2.0 % Major Units -2.1 % Overall

MIDWEST -9.1 % Parts Department 1.9 % Service Department 2.8 % Major Units 1.5 % Overall

SOUTH -4.0 % Parts Department -0.3 % Service Department -2.2 % Major Units -2.1 % Overall

NORTHEAST -12.4 % Parts Department -0.4 % Service Department -9.7 % Major Units -8.8 % Overall

DECEMBER 2023 VS . DECEMBER 2022
According to composite data from more than 1,700 dealers in the U . S . that use the Lightspeed DMS , the average dealership was down 2.1 % in combined revenue in December compared to the year ago month . In the parts department , dealers were down an average of 7.1 %. The Northeast reported a 12.4 % decrease in parts , followed by an 11.3 % decrease in the Northwest . In the service department , the average dealer was down 0.7 %. The Midwest , reporting a 1.9 %
increase , and the Northwest , reporting a 6.9 % increase , were up in service revenue . The remaining regions reported less than a 1 % decrease in service revenue . Dealers were down an average of 2.0 % in sales . The Midwest , up 2.8 %, reported the only increase in sales revenue . The Northeast reported a decrease of 9.7 % in sales . Every region but the Midwest was down in combined revenue in December . The Northeast reported an 8.8 % decrease , the South reported a 2.1 % decrease and the Northwest reported a 1.1 % decrease .
PARTS SALES Parts sales revenue was up at 685 dealerships and down at 1071 .
SERVICE SALES Service revenue increased at 886 dealerships and decreased at 827 .
MAJOR UNIT SALES A total of 721 dealerships were up and 847 were down .
FOR MORE ON THE SAME STORE SALES DATA
For more information on this report and other industry data , contact : lightspeeddms . com