www . PowersportsBusiness . com

Moose Lake Implement & Sport of Minnesota carries powersports and outdoor equipment including John Deere , Can-am , Honda , Polaris , Ski-Doo , Stihl , Toro and others . Photo courtesy of Moose Lake Implement & Sport

Moose Lake Implement & Sport of Moose Lake , Minnesota , has been acquired by Northland Lawn , Sport & Equipment . The dealership , formerly owned by James and Andrew Gassert , has been family-owned and operated since 1941 and provides powersports and outdoor equipment including John Deere , Can-am , Honda , Polaris , Ski-Doo , Stihl , Toro and others .

Moose Lake Implement & Sport is dedicated to supporting its local schools and community , supporting Ducks Unlimited ,

LIVE AUCTION

2024 NPA EDUCATION EVENTS : JAN . 11 PORTLAND | JAN . 16 PHILADELPHIA | JAN . 18 ATLANTA | FEB . 21 LAKELAND | MAR . 13 SACRAMENTO

* NPA Portland inventory available during NPA Sacramento auctions . NPA Closed

NPAUCTIONS . COM | 888.292.5339

Pheasants Forever , Quality Deer Management Association ( QDMA ), Ruffed Grouse Society and Rocky Mountain Elk Foundation . It is also a member of the Minnesota United Snowmobilers Association , All-Terrain Vehicle Association of Minnesota , Minnesota Deer Hunters Association and the Evergreen PAC ( Pine , Aitkin , and Carlton ) ATV Club .

“ The sale of our business was wellplanned thanks to Courtney Bernhard and Performance Brokerage Services ,” Andrew Gassert says . “ Their expertise made the entire process smoother , and we knew what to expect at every stage . Courtney found a buyer with similar principles that will continue to serve our customers well .”

“ I truly appreciate being able to represent the Gassert family in the sale of their powersports dealership ,” Bernhard says . “ Andrew Gassert was engaged and very diligent throughout the entire process , which helped make it a very smooth transaction . The buyers were equally amazing to work with and I couldn ’ t have asked for a better group all around to continue the legacy of Moose Lake Implement & Sport .”

Northland Lawn , Sport & Equipment has six dealership locations across Michigan , Wisconsin and Minnesota . The familyowned and operated business specializes in tractors , farm implements , lawn care equipment , riding lawnmowers , commercial worksite equipment , ATVs and XUVs .

Michael Lafontaine of Northland Lawn , Sport & Equipment shares , “ Having completed a half dozen acquisitions over the past ten years , working with Courtney and Performance Brokerage Services made our most recent acquisition the smoothest yet . She understood the nuances of working with multiple manufacturers and helped guide the parties through the twists and turns of a typical transaction . We look forward to working with Courtney on future deals and would highly recommend her to buyers and sellers alike .”

Moose Lake Implement & Sport will be renamed Northland Lawn , Sport & Equipment and will remain at 504 Industrial Road in Moose Lake , Minnesota .

CONTINUED FROM PAGE 5

“ Dealers have a way to fire data from their DMS to our platform and it ’ s a way for them to embellish what is a basic VIN and a basic description and add value to an ad before they push it live onto the internet ,” he continues . “ There are pricing tools that help merchandising and a merchandising score .”

The TraderTraxx platform recently launched its ‘ Buy Now ’ product after working with 150 motorcycle dealers for the last eight months to gain feedback about the product . Consumers can purchase a motorcycle online , trade in their old one and get financed , and ultimately do everything from their living room . Data flows into the TraderTraxx system , making it accessible to dealers , and provides highly qualified leads .

“[ Online shopping ] is becoming more prevalent and we feel like we have a great tool for people to take advantage of . If a dealer wants to buy into that process and be engaged and respond to questions the consumer may have , they ’ re going to ultimately get more qualified leads and sell more units .”