to see other people .”

See Parts Unlimited , Page 12

SEE PAGE 18

Other 4.9 %

14.4 %

25.6 %

31.3 %

36.0 %

39.5 %

48.7 %

56.2 %

67.5 %

76.0 % 75.3 % 74.1 %

83.5 % 81.4 %

24 • January 2024 • Powersports Business

Suzuki Motor USA has released the GSX- 8R sportbike and the GSX-S1000GX + sport crossover . Each model plays an important role in the Suzuki product line , both specifically positioned to inspire and engage riders with new thinking , precise engineering and rider-driven features .

The GSX−8R combines cutting-edge sportbike styling and performance into a rider-friendly , exciting package . The model includes progressive features such as the Showa SFF-BP fork and link-style rear suspension , full fairing design and a sporty riding position . The 8R takes the unrivaled GSX−8S platform and gives it a sporty twist with an exciting new expression of sportbike appeal , satisfying sport performance , and optimized comfort .

Bred from the best attributes of the GSX- S1000GT + and V-Strom 1050 , the all-new GSX-S1000GX + bridges the gap between segments and offers a comfortable ride while delivering aggressive superbike performance and sporty looks . The model takes the crossover segment by storm with new technology never before seen on a Suzuki . The GX + introduces a new level of suspension performance by introducing Suzuki Advance Electronic Suspension ( SAES ) – Suzuki ’ s first electronic suspension – and by adopting Suzuki ’ s original Suzuki Road Adaptive Stabilization ( SRAS ) system . The model also includes side cases and a center stand .

2024 GSX-8R The GSX−8R builds on the solid engineering advances of the GSX−8S and features an upgraded Showa suspension for enhanced sporting middleweight performance . Suzuki ’ s new-generation parallel-twin 776cc DOHC engine with the sturdy backbone frame built around it forms a perfect package . Wrapped in the unique styling of a thoroughly modern take on Suzuki ’ s sportbike heritage , the GSX−8R features an aggressive , mass-forward look that is slim , compact and well-balanced .

The Suzuki GSX−8R is offered in Metallic Triton Blue , Pearl Ignite Yellow or Metallic Matte Sword Silver with red wheels .

2024 GSX-S1000GX + The new GSX-S1000GX + also uses Suzuki ’ s SAES suspension and the Suzuki Intelligent Ride System ( SIRS ). These systems make the GX + comfortable and confidence-inspiring on road surfaces ranging from urban asphalt or worn highways , and uneven surfaces like cobblestones to paved country or mountain roads .

The new sport crossover motorcycle is positioned comfortably between sport tourers and adventure tourers . While delivering the aggressive performance and sporty looks that distinguish the GSX-S series , the GSX- S1000GX + provides long-distance touring comfort with its upright ergonomics and advanced features .

The 2024 Suzuki GSX-S1000GX + is offered in Pearl Matte Shadow Green .

Suzuki has released the 2024 GSX-8R sportbike and the GSX-S1000GX + sport crossover . Photos courtesy of Suzuki

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www . powersportsbusiness . com

POWERSPORTS BUSINESS Q2 CONSUMER SURVEY

The Motorcycle Clinic has made customer service a priority for 50 years

See page 27

August 2023 • Volume 26 , Number 8

INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE

Consumers resilient in Q2

The UTV market is on a two-year decline , says a Minneapolisbased research firm .

Highlighting a few of PSB ’ s Best In Class – Used Unit Sales , and their successes

See page 8

February 2023 • Volume 26 , Number 2

www . powersportsbusiness . com INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE

Parts Unlimited NVP Expo report

“ The show is going very well overall , and we had high expectations ,” said Mike Collins , president of Parts Unlimited , when we spoke on day two of the Parts Unlimited NVP Product Expo in Louisville in January . “ We figured dealers in this area would be hungry

Besides other people , dealers were also starving to see new parts , accessories and gear in person at this show . Parts Unlimited had chosen to cancel this event the last couple of years due to Covid−19 .

Powersports Business attended the Parts Unlimited event in Louisville , Kentucky , Jan . 21 and 22 . This year ’ s event covered more square footage and included more aftermarket vendors than ever before , according to Collins . “ When we don ’ t have a show , vendors and dealers are very disappointed .”

Collins added that Parts Unlimited is also supporting the MIC ’ s AIMExpo show this

December 2023 • Volume 26 , Number 12

www . powersportsbusiness . com INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE

Dallas in the books !

24

We welcomed dealers to Dallas on Nov . 5 for three days of networking and education . In between , the PSB team honored industry excellence at the Honors Awards on Day 2 .

28

Former 40 Under 40 winner expands to five locations .

SW MOTECH PRO Side Carrier Adaptor Kit for SLC • BRONCO ATV Trailerable Fitted UTV Cover • CIRO CORPORATION DRYFORCE Quick Releas Waterproof Cooler for Harley-Davidson Luggage Rack • PRP SEATS Polaris General And Can-Am Commander Storage • IMMI CargoBuckle DOWCO Black Jack Swingarm Bag 4.0 L • VOLCON Grunt Utility Rack with Tray • NELSON RIGG Hurricane RiggPak • PRO ARMOR 12 ” Tinted Alum num Visor • NOVISTRETCH Fairing Mask • CFMOTO i45E ( 4500W ) Electric Start Inverter Generator • Z1R Jackal Satin • WARN INDUSTRIES / FAC TOR 55 FlatLink XTV • CKX Contact Helmet • FOX RACING Motion Boots • KLIM Badlands Pro A3 • LEATT Chest Protector 2.5 • DSG OUTERWEAR Monosuit 2.0 • FXR RACING Unisex Hybrid Helium Leather Gauntlet Glove • CALIFORNIA HEAT 7V Heated Fleece Headband • PIRELLI Diabl Supercorsa V4 • BARNETT CLUTCHES & CABLES Scorpion Low-Profile Lock-up Clutch • SBS BRAKES Better Brakes • HAWG HALTERS HHI 13-in Stock Brake Caliper Adaptor • GBOOST TECHNOLOGY , INC . Warthog Adjustable Weights • S & S Turbo Kit for Kawasaki KRX1000 • GREAT DA NC . UTV Hitch Step • QUALIPIECES TREK Carbide Runner • FEULING BA Air Cleaner • IKON VMX Shocks • NAMURA TECHNOLOGIES Motocros Cylinder Kit • MOTION Pro Vortex SE Throttle • PERFORMANCE MACHINE Off-Road Performance Big Brake Kit • VANCE & HINES Mojave Elimina or Series Exhaust System • NATIONAL CYCLE Accessories for the 2021-23 Honda CMX1100 Rebel • KLOCK WERKS Low Rider St Flare Wind shield for Harley-Davidsons • QUAD LOGIC Billet Thermostat Housing • MOOSE RACING 325X Carbon Fiber ATV Wheel • LEPERA ENTERPRISES TailWhip • TRADER INTERACTIVE Email Lead Amplifier • DX1 Integrated E-Payments • ZIIDMS Used Unit Purchasing • MOTOMATE123 Appraise / In ventory / Service Software • IDEAL COMPUTER SYSTEMS TargetCRM • XTREMEGARD Powersports Tire & Wheel Protection • ROLLICK Email Lea Nurturing Program ( Lightspeed ® EVO Integration ) • IMPEL VINtelligent AI • MOTOHUNT Premium • VISION AST PowerVision • LIGHTSPEED ePay GREENGER SaddlebackSW MOTECH PRO Side Carrier Adaptor Kit for SLC • BRONCO ATV Trailerable Fitted UTV Cover • CIRO CORPORATION DRYFORCE Quick Release Waterproof Cooler for Harley-Davidson Luggage Rack • PRP SEATS Polaris General And Can-Am Commander Storag

IMMI CargoBuckle • DOWCO Black Jack Swingarm Bag 4.0 L • VOLCON Grunt Utility Rack with Tray • NELSON RIGG Hurricane RiggPak • PRO ARMOR 12 ” Tinted Aluminum Visor • NOVISTRETCH Fairing Mask • CFMOTO i45E ( 4500W ) Electric Start Inverter Generator • Z1R Jackal Satin WARN INDUSTRIES / FACTOR 55 FlatLink XTV • CKX Contact Helmet • FOX RACING Motion Boots • KLIM Badlands Pro A3 • LEATT Chest Protecto 2.5 • DSG OUTERWEAR Monosuit 2.0 • FXR RACING Unisex Hybrid Helium Leather Gauntlet Glove • CALIFORNIA HEAT 7V Heated Fleece Head

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Moto Morini pairs Italian-style with Chinese manufacturing capabilities in evolving brand image .

RIVA Motorsports expands in the heart of Florida ’ s space industry

See page 14

Mike Collins , president of LeMans Corporation , said that Parts Unlimited is focused on improving internal operations and efficiency .

Accessories & Cosmetics Tires and Wheels

Maintenance Tools & Equipment Body & Frame Parts Electrical Systems Lighting Equipment Braking Systems Exhaust Systems Suspension Parts

Performance Tuning Parts Transmission and Drivetrain

Fuel Systems Engine Components

The leading trade magazine and website serving the powersports industry .

The UTV market has experienced a downturn following 10 years of growth .

WHAT CATEGORIES OF MOTORCYCLE PARTS HAVE YOU PURCHASED FOR YOUR MOTORCYCLE ?

0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 %

CONTINUED FROM PAGE 23

The model required an enlarged “ heart ” to keep up with its muscular stance and boasts an updated version of the LC8 . The bore is increased to about 4.3 inches to achieve an engine displacement of 1,350 cc , with an all-new camshaft integrated on the cylinder heads . This provides more power and torque throughout the rpm range and allows for a more differentiated fuel mapping to meet the latest emission regulations .

Getting power to the ground comes courtesy of new , lightweight Michelin Power GP tires with dual-compound technology , as well as a new suspension management taken to an all-new level with the latest generation of WP Semi-Active Technology ( SAT ). The suspension system features electronically controlled magnetic valves for variable damping , providing a wide range of adjustability .

The SCU ( Suspension Control Unit ) adapts the damping rates via the magnetic valves in real-time , reading the road surface and rider style to automatically adjust the suspension on the fly .

The model debuts updated performance and track modes , complete with lap timer and telemetry stats , as well as optional engine brake control and an updated Suspension Pro module .

The KTM 1390 Super Duke R EVO will be offered in select 30 Years of Duke colorways , reminiscent of the orange scheme found on the 2005 KTM 990 Super Duke . A full range of specially developed KTM PowerParts and KTM PowerWear are available for riders to personalize their motorcycles and get themselves kitted up in performance .

KTM gave away a brand new KTM 1390 Super Duke R EVO at the end of 2023 . The KTM 1390 Super Duke R EVO is available at authorized dealers in January 2024 .

KTM 390 Duke MSRP : $ 6,299 .

KTM 990 Duke MSRP : $ 12,500 .

KTM 1390 Super Duke R EVO MSRP : $ 21,499 .

With a lower overall profile and more emphasis placed on the compact chassis , the KTM 1390 Super Duke R EVO looks more muscular and aggressive than ever before . Photo courtesy of KTM .