DYLAN WENDT Assistant Sales Manager and Finance Manager , St . Paul Harley-Davidson Dylan joined the business as a salesperson in August 2020 and was promoted to assistant sales manager by January 2022 . He has transformed the F & I department and contributed to the company ’ s most profitable year in 2022 .

Dylan ’ s versatility shines through as he maintains above-average F & I gross profits while juggling showroom responsibilities and training salespeople . Customers appreciate his ability to make motorcycle purchases enjoyable and understandable . Colleagues trust and refer to him , highlighting his positive impact .

Dylan ’ s hunger for responsibility , continuous training and unwavering coachability make him a valuable asset , capable of excelling in various roles within the dealership . His rapid progression , stellar performance and customer-centric approach position Dylan as a vital member of the team .

ARG ’ s executive business director , Kelly Allain .

KELLY ALLAIN Executive Director of Business Development , Internet Sales , & CXI , American Road Group Kelly is a pivotal force in the industry , known for her expertise in lead generation , CRMs , custom workflows , complex drip campaigns and effective word tracks . She expanded her focus in 2022 , transitioning from motorcycle sales to overseeing all departments across the company ’ s nine Harley-Davidson dealer locations . She orchestrated custom campaigns resulting in increased sales in service , parts , alternative

finance programs and Riding Academy strategies . Kelly traveled to each location to train and align processes and goals .

Her unique training style and structured processes have cultivated a passionate team of Harley-Davidson enthusiasts . Kelly ’ s innovative strategies and execution , combined with her commitment to continuous improvement , led to remarkable achievements in 2022 . She lives by the saying “ achieving one goal is simply the starting point for the next .”

SAM HACKER Parts Manager , St . Paul Harley-Davidson Sam ensures that his team members receive enough daily training so they can confidently help customers . He spends time with the parts counter staff and service advisors to make sure they are comfortable and confident .

Sam , at the helm of one of the nation ’ s Top 10 Harley-Davidson Parts Departments , led the dealership to one of its most profitable years in the parts division . With his extensive experience as the dealership ’ s top service advisor , he helped elevate the parts and accessories department .

Sam is committed to analyzing industry trends so he can stock popular products . He also manages the world ’ s largest online Buell accessory website .

He is known for his expertise in accessorizing and maintenance , he cultivates lasting customer relationships and he guides newer employees to adopt best practices . He is praised for his respectful demeanor and customer focused practices . Sam oversees 12 employees while consistently elevating performance in his department .

ALEX REYES Finance Manager , Broward Motorsports In 2023 , Alex took on new responsibilities in finance and sales , and extended his influence by coaching managers across the entire dealership group . His emphasis on optimizing processes to uphold compliance standards has propelled his sales team .

Utilizing technology , Alex has introduced several innovative solutions in his department and remains committed to finding additional avenues to streamline processes throughout the organization .

He advocates for top-tier support from partners and actively empowers and uplifts his teammates . Alex ’ s strategic approach and dedication to efficiency mark him as a catalyst for positive change within the dealership . He enhances both operational effectiveness and team cohesion .

ANDY BRINKHAUS General Manager , Simply Ride Andy has an open-door policy and skillfully transitions between being a friend and a manager . He motivates , listens to all and stays true to his family core values . He cares for staff on both professional and personal levels and genuinely considers their concerns .

Andy offers positive feedback and tactful corrections . He addresses challenges collaboratively and is involved in every aspect of the dealership . He fosters relationships and provides direction and essential tools to guide the team towards surpassing dealership goals . He has formed a cohesive team that produces exceptional results .

Andy ’ s leadership has led to strategic decision-making that has boosted sales and reduced hands-on inventory . He is involved

Alex Reyes is the finance manager for Broward Motorsports .

in all aspects of the business , collaborating with leaders and contributors to drive improvement . Andy ’ s caring approach elevates the team and fosters growth within the organization beyond expectation .

BRYAN ROWELL Marketing Manager , Hattiesburg Cycles Bryan has improved the dealership ’ s marketing tactics and oversees video and Instagram Reel posts .

He is described as someone who “ brings a love and knowledge of technology that helps propel the dealership in every department .” And his creativity is unmatched , according to his nominator . He continuously generates new ideas and campaigns and is proactive in addressing needs . He diligently works without seeking assistance .

TIM HAMMOND Purchasing Manager , Simply Ride Tim is an invaluable force in growing the purchasing department . He manages a diverse team and improves processes . He invests in employees and promotes both a healthy work-life balance and a safe work environment . He places the right individuals in the right roles and coaches them to success . He fosters trust and confidence .

He is known for his open-door policy and takes time to understand his team , ensuring they have the support needed in a fast-paced setting . Tim ’ s leadership style garners respect rather than demanding it . He is described as understanding , empathetic and tough when needed . He values family principles and creates an enjoyable work atmosphere . His upbeat attitude , collaborative approach and conflict resolution skills motivate others to excel .