4 • February 2025 • Powersports Business

The National Powersports Dealer Association ’ s ( NPDA ) 2025 board of directors election took place from Dec . 9−15 , and the tribe has spoken ( dealer members ) — the six incumbents running for re-election all held their seats for another two years .

Seven of the 14 board positions were up for election , with seven candidates vying for board positions . Of the seven available spots , the remaining one has been filled by a dealer with extensive ties to the powersports industry .

According to NPDA bylaws , only dealers with a current membership were eligible to vote . Affiliate members were not eligible .

Re-elected to terms that end Dec . 31 , 2026 , are the first six dealers :

Jay Goodart , Lawless Harley-Davidson , Missouri

Michael Kiley , Tytler ’ s Cycle and Moto Union , Wisconsin

John Leach , Pete ’ s Cycle , Maryland Donald B . Meyers , Jr ., Harley-Davidson of Baltimore , Maryland Mark J . Sheffield , Woods Cycle Country , Texas

Brett Tekavec , Harley-Davidson of Washington , DC and Queen City Harley- Davidson , Ohio

Justin Alpiser , Team Powersports , North Carolina , was elected to his first term .

Board members completing their twoyear term ending Dec . 31 , 2025 , are as follows :

Bob Althoff , Farrow Harley-Davidson , Ohio ( Chairman and Founding Board Member )

Bob Kee , Destination Cycle , Texas ( Vice Chairman and Founding Board Member )

Kim Harrison , Coleman Powersports , Virginia ( Secretary / Treasurer and Founding Board Member )

Jayson Davis , Powersports of Greenville , South Carolina

George Gatto , Three Rivers Harley- Davidson and Gatto Cycle Shop , Pennsylvania

Mark Peterson , Southwest Superbikes , Texas

Gail Worth , Shawnee Cycle and Powersports , Kansas

Since its founding in May 2021 , the NPDA now has membership from more than 350 powersports dealership locations in 49 states and Puerto Rico . www . powersportsbusiness . com Editorial and Sales : 763.383.4400 Subscriber Service : 763.383.4492

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Maddie ’ s Motor Sports , LLC , a powersports dealership group in New York State , has purchased Ithaca Recreation Sports , Inc . of Newfield , New York .

“ Ithaca Recreation is highly regarded as one of the oldest and most well-known powersports dealerships in the Finger Lakes region ,” says Graham Marcus , vice president of Maddie ’ s Motor Sports . “ They helped pioneer many local hare-scramble races and were part of the founding group that created what is now known as the New York Offroad Association ( NYOA ). Their dedication to the powersports industry has helped them build a strong base of loyal customers over the past 30−plus years in the area .

“ We are also excited to grow our presence in Western New York ,” he continues . “ This will be our sixth rooftop in the Western New York market . This acquisition will grow the total dealership group to six total locations , including our sister store Empire Powersports in Phoenix , New York , while offering 15 individual OEM lines and dozens of parts and accessory lines throughout our network .”

The Ithaca Recreation team has worked to build a successful business over the past few decades , and their hard work shows in their dedicated staff and loyal customer base . The dealership has become the place to purchase Sea-Doo watercraft in the area . The acquisition of Ithaca Recreation Sports was finalized on December 26 , 2024 , and

after a reset of the dealership , it reopened to the public on January 7 . Five additional people have been hired and the company has retained all dealership staff .

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Liqui Moly appoints new marketing director as Bauman retires

Liqui Moly Marketing Director Peter Baumann is taking his well-deserved retirement after 39 years and numerous milestones . His successor in the marketing department is Marco Esser , who was previously the deputy marketing director .

On January 1 , 1986 , Peter Baumann ’ s success story began . Hired as an assistant to the management , he developed the marketing department for the medium-sized German company , which sells its products in 150 countries today . He was encouraged by the then Managing Director Ernst Prost , who began as the company ’ s marketing director in 1990 before passing on this position to Baumann in 1993 .

Liqui Moly is an unmistakable trademark and enormous presence as a sponsor and supporter of global sports . Be it in Formula 1 with Sauber Motorsport in 1993 , or for more than 10 years in MotoGP , the highest class of motorcycle racing , Baumann was the leading man behind the scenes .

“ Being active in Formula 1 for seven years was another decisive step in our development to become a globally adored brand . We are very close to our annual sales vision of one billion euros . I think such stories have helped a lot . That makes me very proud .”

When asked what he would do with his new free time , Baumann answered , “ I mainly want to take care of my family and myself .

Peter Baumann ( left ) symbolically hands over the marketing department to his successor , Marco Esser . Photo courtesy of Liqui Moly

No appointments , no travel , no meetings . It ’ s time for something else . Time has been in short supply to date . But I ’ m going to take it all in my stride now .”

Bauman ’ s successor , Marco Esser , will step up from deputy marketing director and former head of corporate communications at Liqui Moly . “ Such a long history with just

as many successes doesn ’ t come along too often ,” Esser adds . “ Following Mr . Baumann in this role is a great honor on the one hand and a huge challenge on the other . We have had a long time planning and coordinating , for which I am very grateful . There will always be a place for him with us in the Liqui Moly family , which , of course , he knows .”

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