30 • February 2025 • Powersports Business

Segway Powersports has reached a significant milestone with its 100,000th off-road vehicle ( ORV ) to roll off the production line , marking a key moment in the brand ’ s ascent within the global off-road vehicle market . This milestone is paired with the launch of the highly anticipated Super Villain SX20T , the company ’ s flagship model , now entering mass production . Together , the company says these accomplishments signal a new chapter in its expansion into the future of offroad performance .

Since its first ORV hit the market at the end of 2020 , Segway Powersports has reached an impressive 100,000 vehicles in just four years – setting a new pace in the off-road vehicle industry and claiming it has the fastest growth in this sector . The brand has rapidly established a strong presence in regions like Northern and Eastern Europe and the United States , demonstrating its resilience in the powersports industry .

At the core of this announcement is the Super Villain SX20T , Segway Powersports ’ flagship model , with the first batch roll-

Segway-Ninebot revealed its first two e-bikes at CES 2025 in Las Vegas . Photo courtesy of Segway-Ninebot ing off the production line . Powered by a robust 2.0L turbocharged engine delivering 235 horsepower and equipped with an automatic transmission system , the Super Villain SX20T offers unmatched power , stability and safety .

“ We ’ re excited about the roll-off of our 100,000th ORV , as it marks both a significant milestone in our journey and the beginning of an important new chapter for Segway Powersports ,” says Danny Xiang , head of brand marketing for Segway Powersports Global . “ The roll-off of the Super Villain SX20T injects fresh momentum into our global strategy . Our focus remains on meeting the evolving needs of our customers and continuing to shape the future of the off-road industry .”

The Super Villain SX20T was also honored with an innovation award in the Vehicle Tech and Advanced Mobility category at the 2025 CES Show in Las Vegas . The Segway Super Villain represents a significant advancement in the side-by-side category , featuring technology and off-road performance that the company claims will revolutionize the user experience . The Segway Super Villain will be on display

Segway has reached a significant milestone with its 100,000th off-road vehicle ( ORV ) to roll off the production line , marking a key moment in the brand ’ s ascent within the global off-road vehicle market . Photo courtesy of Segway Powersports

during AIMExpo at the Las Vegas Convention Center , February 5−7 , 2025 , marking the first time a fully functional production model has been available in the U . S . market .

Segway expects the Super Villain to arrive at dealer showrooms in the second half of 2025 .

Segway-Ninebot revealed its first two e-bikes at CES 2025 in Las Vegas last month . The company also announced that the Xyber and Xafari e-bikes are now available for preorder at independent dealers nationwide with expected February delivery . Online orders will ship to a local dealer of the customer ’ s choice .

Segway ’ s first two e-bikes aim to redefine the segment and make the experience of riding a bike more fun , safe , convenient and accessible for more people to own .

“ With the official launch of the Xyber and Xafari , we are using technology to redefine the electric bike experience ,” says Nick Howe ,

Segway ’ s head of e-bikes . “ You don ’ t have to consider yourself a cyclist to feel the freedom and joy of two wheels . And with features like our Intelligent Ride System , we ’ re empowering both new riders and dyed-in-the-wool cyclists to simply ‘ ride better .’”

While the Xyber and Xafari are two remarkably different e-bikes , they both share Segway ’ s Intelligent Ride System , an integrated suite of smart tech and features , offering incredible innovation and value .

The Xyber will retail for $ 2,999.99 , and the Xafari will retail for $ 2,399.99 . Preorders are now open at store . segway . com and through select dealers .

ADVERTISER INDEX

Big Horn Powersports . . . . . . . . . . . . . . . . . . . 23 Performance Brokerage Services . . . . . . . . . 15

Denago Powersports . . . . . . . . . . . . . . . . . . . 17 Protective . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

DX1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 PSB Accelerate Conference . . . . . . . . . . . . . . 31

Evolution Electric Vehicles . . . . . . . . . . . . . . . . 5 PSB Marketing Solutions . . . . . . . . . . . . . . . . 29

Gates Corporation . . . . . . . . . . . . . . . . . . . . . . 25 PSB Power Hour . . . . . . . . . . . . . . . . . . . . . . . 20

HJC America . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Torque Group . . . . . . . . . . . . . . . . . . . . . . . . . 32

Keeway America . . . . . . . . . . . . . . . . . . . . . . . . 9 Western Power Sports , Inc . . . . . . . . . . . . . . . 19

Parts Unlimited . . . . . . . . . . . . . . . . . . . . . . . . . 2 ZiiDMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13