Powersports Business February 2024 | Page 6

6 • February 2024 • Powersports Business

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Backcountry Discovery Routes ( BDR ), a non-profit organization dedicated to developing adventure riding opportunities across the U . S ., released its comprehensive Economic Impact Study white paper report . The report shows the role played by BDR riders in boosting local economies , with BDR-related spending creating an annual economic impact of over $ 60 million across all BDR routes .
Conducted in partnership with the University of Wyoming ’ s Center for Business and Economic Analysis ( CBEA ), the study examined visitor spending patterns among motorcyclists traveling on BDR routes .
Key findings were derived from economic impact calculations , utilizing state-specific multipliers , industry-specific margins , estimates of out-of-state
visitors and average spending per industry and state .
One of the standout conclusions from the study is the substantial positive impact BDR has on small rural communities . As the organization continues to create new BDR routes , it brings a surge of economic activity to these areas in the form of tourism . The influx of commerce extends to various sectors , including hotels , campgrounds , restaurants , gas stations , grocery stores , parks and more .
Many of these rural communities have faced economic challenges due to declines in traditional industries such as mining and forestry , and BDR ’ s initiatives have proven to be an important source of new tourism revenue for these remote local economies . In addition , BDR efforts are also growing
the industry by creating new adventure riders and driving motorcycle sales . The study found that BDR riders generated $ 9.6 million in motorcycle sales in 2022 .
BDR riders are not just buying motorcycles , they are also spending significant dollars on related products and services to prepare for a BDR ride .
DEALER FINANCIAL SNAPSHOT

NORTHWEST -18.2 % Parts Department 4.3 % Service Department 6.0 % Major Units 2.6 % Overall

WEST -9.1 % Parts Department -2.0 % Service Department -1.2 % Major Units -2.3 % Overall

UNITED STATES -14.1 % Parts Department -0.9 % Service Department 0.7 % Major Units -0.9 % Overall

MIDWEST -22.8 % Parts Department 2.3 % Service Department 2.6 % Major Units -0.1 % Overall

SOUTH -9.6 % Parts Department -2.0 % Service Department 2.2 % Major Units 1.0 % Overall

NORTHEAST -14.6 % Parts Department -4.9 % Service Department -6.5 % Major Units -7.2 % Overall

DECEMBER 2023 VS . DECEMBER 2022
Dealerships were down 0.9 % in combined revenue in December according to composite data from more than 1,700 dealers in the U . S . that use the Lightspeed DMS . In the parts department , the Midwest reported a 22.8 % decrease in revenue , followed by the Northwest , reporting an 18.2 % decrease . The Midwest ( 2.3 % increase ) and the Northwest ( 4.3 % increase ) reported the only revenue increases in the service department . The remaining regions reported less
than a 5 % decrease in service . The average dealer was down 0.7 % in sales in December compared to a year ago . The Northwest ( 6.0 % increase ), South ( 2.2 % increase ) and Midwest ( 2.6 % increase ) were up in sales . The Northeast reported the most signifi cant decrease in sales of 6.5 %. The Northwest and South reported increases in combined revenue , and the Midwest reported a drop of 0.1 % in combined revenue . The Northeast reported the largest drop of 7.2 % and the West reported a decrease of 2.3 % in combined revenue .
PARTS SALES Parts sales revenue was up at 622 dealerships and down at 1136 .
SERVICE SALES Service revenue was up at 821 dealerships and down at 899 .
MAJOR UNIT SALES A total of 777 dealerships were up and 797 were down .
FOR MORE ON THE SAME STORE SALES DATA
For more information on this report and other industry data , contact : lightspeeddms . com