Powersports Business February 2024 | Page 3

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NEWS

Powersports Business • February 2024 • 3

CFMOTO and Potential Motors announce industry-first ADAS technology for OHVs

Potential Motors and CFMOTO USA have announced a new partnership to integrate advanced driver-assist systems ( ADAS ) into recreational off-road vehicles for the first time .
The partnership will first see Potential ’ s tech integrated into CFMOTO test vehicles . The companies will do extensive real-world testing at Potential ’ s purpose-built off-road proving ground in Fredericton , Canada , and CFMOTO facilities .
CFMOTO is evaluating Potential ’ s suite of groundbreaking technologies , including :
Terrain Intelligence uses forward-facing sensors ( such as cameras ) to understand terrain shape , surface type , obstacle height , incline gradient , and more . Potential uses AI models to enable computation on-vehicle in real time , even on small vehicles . The data can feed an array of driver aids , information , and vehicle controls , depending on the specification .
Off-Road OS , Potential ’ s software stack and modular control system , which uses data from Terrain Intelligence to self-select vehicle control modes in advance of changes in terrain , surface and incline . This enhances vehicle performance and efficiency even
Sam Poirier , CEO and co-founder at Potential Motors , says the integration of its technology into CFMOTO ’ s vehicles will set new standards in the side-by-side segment . Photo courtesy of Potential Motors Inc . in extreme conditions . R & D into in-cab features , exploring how AI and computer vision can assist all users .
“ Our partnership with CFMOTO USA is the perfect synergy of technological innovation and industry expertise ”, says Sam Poirier , CEO and co-founder at Potential . “ The integration of Potential ’ s technology into CFMOTO ’ s vehicles will set new standards in the side-by-side segment . Moreover , as our first commercial program in side-by-sides , this partnership validates the incredible work done over many years by the talented team here at Potential . It ’ s a landmark moment for all of us .”
Potential has been developing the technologies that underpin Terrain Intelligence and Off-Road OS since 2018 . Since then , the company has made leaps forward by using AI , which has enabled its technologies to ingest much larger data inputs while still computing in real-time on the vehicle . Over-the-air updates will allow Potential ’ s self-learning products to improve over time on all vehicles running Terrain Intelligence . This will allow lessons learned from the toughest off-road environments to help solve complex cases in on-road settings , the company says .
Potential and CFMOTO USA jointly presented their partnership at CES 2024 in Las Vegas in January .

Content

NEWS

3 CFMOTO , Potential Motors announce ADAS technology for OHVs
3 RideNow PowerSports of Pennsylvania closes
3 BRP announces organizational restructuring 4 Polaris announces leadership changes 4 MotoGear Warehouse of Tennessee acquired

FINANCE

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OPINION

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SOLUTIONS

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9 Coffey ’ s Corner
RideNow Powersports of Bristol , Pennsylvania , has been permanently closed , according to a report from LevittownNow . com . The news outlet shares :
RideNow Powersports opened in the former Walmart in Bristol Park on Commerce Circle in the borough last spring . Levittown- Now . com readers reported that the business was largely emptied , and signs were taken down after the holidays .
An employee of the business confirmed the closure of the location and forwarded a
request for comment to management . Ride- Now Powersports , which is owned by powersports retailer RumbleOn , has more than 55 dealerships across the U . S .
The dealership moved into the former Walmart after Total Liquidators , a discount variety store known for selling big box store overstocks , closed at the end of 2022 . The Bristol Park shopping center where the Ride- Now PowerSports store sat recently lost the Rite Aid and Fine Wine and Good Spirits stores late last year .
RideNow Powersports of Bristol , Pennsylvania , in May of 2023 before it opened . Photo courtesy of LevittownNow . com

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NIFTY 50

BRP has announced changes to its Powersports and Marine organizational structures aiming at maximizing efficiencies and operational excellence . These changes will also allow the company to leverage its leaders ’ expertise to better position the company for long-term growth .
The Powersports and Marine Groups are combined under one leadership to ensure stronger alignment and focus , create synergies and enable the teams to leverage functional expertise stemming from both commercial businesses .
Sandy Scullion , currently president of Powersports Group , has been appointed to the position of president of Powersports and
Marine . He will assume P & L responsibility for both businesses with direct oversight of Global Retail and Services . With his 30 years of experience at BRP , Scullion is a seasoned and visionary leader who has a deep understanding of the business and the market .
BRP is combining the Manufacturing Operations for the Powersports and Marine Groups under the leadership of Patrick
Dussault . Dussault , who was already leading the manufacturing operations for Powersports , is therefore appointed to the position of executive vicepresident of Global Manufacturing Operations , Powersports and Marine . As a result , Dussault becomes a member of the executive leadership team of BRP . He has been with BRP for over 25 years and played key roles in manufacturing operations and procurement . He has namely instigated and implemented the innovative and agile manufacturing strategy of BRP , and successfully led the establishment of new manufacturing sites .
Since taking over the leadership of the Marine Group in 2023 , Bernard Guy made
significant strides in positioning the business for success , namely by raising the bar to ensure the production facilities are ready to manufacture high-quality boats and pontoons . Guy is now refocusing on his primary role as the executive vice-president of Global Product Strategy , Powersports and Marine . As a long-standing executive of BRP with over 35 years with the company , he will continue driving product innovation to provide the best experience for riders and boaters .
“ I am confident that these organizational changes to our Powersports and Marine Groups will further improve BRP ’ s position for its long-term growth ,” says José Boisjoli , president and CEO of BRP . “ Having Sandy at the helm of Powersports and Marine globally will enable us to capitalize on his proven track record to achieve our ambitious growth objectives . I ’ m also pleased to welcome Patrick to our executive management team , and I have every confidence that he will be able to continue driving operational excellence in our facilities . Finally , I am very grateful to Bernard for the instrumental role he has played to position our Marine Group for success . More importantly , Bernard will now be 100 percent focused on bringing cuttingedge innovations to our lineups to fuel our competitive edge .”
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PWC

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