4 • December 2024 • Powersports Business
NEWS www . PowersportsBusiness . com
NPDA CONFERENCE
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tance of setting clear expectations , and effective strategies for tracking our progress .
Next up was Mike Murray , vice president of sales at National Powersport Auctions ( NPA ). He showed how to improve your trade-in valuation skills and make your preowned business more profitable . Murray offered practical tips and tactics on how to make the most of your valuation process . He then asked the audience to come up with their own valuation of vehicles on site , using various tools and then showed how each group came to their final valuation .
After lunch , Tom O ' Connor from his namesake Sales Academy discussed overcoming price objections . He says too often , salespeople lose control early in the sales process due to their inability to handle a price objection from a customer . He shared 20 effective word tracks for handling price in the showroom and during follow-up .
Following an afternoon break , dealership management veteran Patrick Weekley from NCM Associates discussed “ Buying Better in Parts .” He focused on inventory categories to improve parts department performance . Weekley provided tips for more profitability and reviewed a list of P & A categories to show how to make the parts department operate optimally .
Jayson Davis , NPDA board member and owner of PowerSports of Greenville , sounded a bit like a politician as he spoke about the need to unite as an industry and as dealers for common goals ..
The cocktail hour followed Weekley ' s presentation and was meant for attendees to network with vendors and other NPDA members . Gene Silas , vice president of sales at Brightline Dealer Advisors , commented afterward : “ This Association is doing the work that others need to take notice of . David McMahon did a great job putting this together . Thank you to Kim Harrison , Donald Meyers , Jr ., Bob Althoff , Bob Kee , Jayson Davis , George Gatto , Jay Goodart , Bob Henig , John Leach , Gail Worth , Brett Tekavec , and the other members of the association for allowing us to be a part of this work . It ' s a tremendous honor for us all ! Keep grinding . Keep growing . Keep winning .”
For more about NPDA , or to become a member , visit npda . org . www . powersportsbusiness . com Editorial and Sales : 763.383.4400 Subscriber Service : 763.383.4492
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Moto Morini names South Central regional sales manager
Moto Morini has appointed Garrett Leonard , with over 10 years of industry experience , as its South Central region sales manager . Leonard is a passionate motorcycle enthusiast who brings a wealth of knowledge to the company . His background includes a general sales manager role at one of the largest Ride Now multiline dealerships in Texas . Moto Morini shares that his industry knowledge and sales insight make him the ideal manager to
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support Moto Morini dealers in Texas and the South Central U . S .
“ I am very excited to be joining the Moto Morini team ,” Leonard says . “ Moto Morini is a legendary Italian brand , and the bikes are absolutely amazing . The design , the components , the performance , and the high quality of manufacturing make Moto Morini a brand I know dealers are going to love and sell a lot of . I look forward to working with our family of dealers and to getting more riders on Moto Morini .”
“ We are happy to welcome Garrett to Moto Morini ,” says Chris McGee , COO of Moto Morini . “ Garrett is a knowledgeable , well-spoken person who loves motorcycles and our industry . Our goal at Moto Morini is to build strong partnerships with our dealers across the country . Garrett will continue our mission of world-class dealer support and grow the Moto Morini network in the South Central United States .”
He can be contacted via garrett @ motomorini . com or 949−620−5025 .
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Moto Morini names Garrett Leonard as its South Central region sales manager . Photo courtesy of
Moto Morini
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DEALER ADVISORY BOARD : HK Powersports , Jim Whalley ; Family PowerSports , Morris Baker ; All Action Water Sports , Ray Leps
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Denago names Jordan Mattingly national account rep
Denago Powersports announced Jordan Mattingly as its new national account sales representative . Mattingly brings several years of experience as a sales manager and working in a dealership to her new role .
Mattingly volunteered at a local dirt track on the weekends to be around the sport and other like-minded individuals .
“ Once I relocated closer to the Phoenix area , I landed an opportunity at Ridenow Powersports Chandler as an internet sales representative . After a couple of years , I transferred to the SoCal location in California and became the internet sales manager ,” she says . “ I grew up dreaming of the day I could afford my own dirt bike and street bike . As early as I can remember , I have always been infatuated with powersports , motorcycles and everything outdoors .”
Mattingly spends her free time camping , riding , shooting archery and going on adventures with her husband , daughter and two dogs . She has seven years of professional experience working in a dealership and is an enthusiast .
“ I am excited to join Denago and to take part in providing quality , affordable fun to new riders everywhere .”
Jordan Mattingly brings several years of experience as a sales manager and working in a dealership to her new role at Denago . Photo courtesy of Denago Powersports
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