Powersports Business December 2023 | Page 29

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SNOW

Powersports Business • December 2023 • 29

Ski-Doo Snow P . A . S . S . program surpasses $ 1 million in grants to clubs in three years

Three years ago , Ski-Doo / BPR established the Ski-Doo Snow P . A . S . S . grant program to help support grassroots organizations , clubs , and volunteers who enable all to enjoy the sport across North America .
The program is going stronger than ever , according to the company . Recently , clubs have been informed of projects selected for funding and total program donations surpassed the one-million-dollar mark .
These contributions go directly to efforts that help maintain access , improve safety , and improve the infrastructure of winter playgrounds .
“ With the support of our awesome dealer network , the Ski-Doo Snow P . A . S . S . grant program has made an impact in supporting those that are the backbone of our sport ,” says Jeremy Doyon-Roch , manager of global marketing , snowmobile and cross-brand initiatives at BRP . “ Surpassing the million-dollar threshold is huge and shows our commitment to generate positive and safe experiences , but what these dedicated organizations continue to do to improve trails and infrastructure for all snowmobilers across North America is just as big .”
Without the support of Ski-Doo ’ s network of dealers , this initiative wouldn ’ t be possible . The company works with these dealers to fund passionate volunteer organizations . The grant program offers up to $ 5,000 in matching funds to community-led projects from associations and clubs engaged in activities that ensure the safety and sustainability of the sport and has funded over 245 projects to date .
The projects chosen to receive funding allow hundreds of thousands of riders to continue to enjoy trails and backcountry access
across North America , from the Atlantic to the Pacific .
Ski-Doo , through its Responsible Rider program , recognizes the importance of preserving winter playgrounds and helping riders understand that they can have an adventure in the great outdoors while remaining aware and attentive to their surroundings and behavior . The company also encourage all riders to Take the Pledge and ride responsibly to protect access for future generations .
Refer to Ski-Doo . com and the Ski-Doo social media channels for updates on Snow P . A . S . S . project progress later in the 2024 and 2025 snowmobile season .
Organizations can submit their projects for funding for year four of the Ski- Doo Snow P . A . S . S . program in Summer of 2024 .

AFTERMARKET DIGEST

BOB THE COOLER COMPANY TARGETS POWERSPORTS MARKET WITH BRAND LAUNCH
Bob The Cooler Co . officially kicked off its North American brand launch on October 24 . The cooler company plans to “ knock the socks off ” the action sports market ( i . e ., powersports ).
Bob The Cooler Co . is led by “ Chief Entertainment Organizer ” ( CEO ), Jordan Cochrum , and his crew of motorheads and adventure enthusiasts . The company recently signed supercross racer Jason Anderson as a brand ambassador , and sponsors U . S . Arenacross and the Canadian Triple Crown motocross series . The company announced it is also working with other action sports athletes such as RJ Anderson .
The company offers premium quality coolers , drinkware , and gear that are available in several unique colors . Bob The Cooler Co . is teaming up with powersports dealers all over North America . Interested dealers can learn more about Bob The Cooler Co . by calling 480−420−7470 or emailing support @ bobscool . com .
Bob The Cooler Co . recently signed supercross racer Jason Anderson as a brand ambassador , and sponsors U . S . Arenacross and the Canadian Triple Crown motocross series . Photo courtesy of Bob The Cooler Co .
CUSTOM DYNAMICS APPOINTS NEW MEMBERS TO LEADERSHIP TEAM
Custom Dynamics has appointed Dan Cheeseman to the pivotal role of chief strategy officer , and Rob Bluma as chief sales officer . They join the company ’ s current leadership team , which includes Dave Pribula , president and CEO , Megan Barrett , operations manager , and Brian LaGrave , engineering manager .
Dan Cheeseman , located in Mitchell , South Dakota , boasts a lifelong passion for anything motorcycle related . After graduating college , he was an integral part in founding Klock Werks , renowned for its popular Flare windshields . His diverse and creative background positions him as an asset for product design and development . Cheeseman will play a crucial role in identifying industry trends and expanding Custom Dynamics ’ off-road product catalog .
Rob Bluma , based in Milwaukee , Wisconsin , brings an impressive 30−year legacy in the motorcycle industry . Over the last 13 years , he has served Custom Dynamics with distinction as the central regional sales manager for Drag Specialties . In his new role , Bluma will spearhead a dynamic sales team , including accomplished professionals such as Amber Huckabee , Rob Malenfant , Greg Gestes , and Karen Keith , who has been an integral part of Custom Dynamics for 11 years . Together , this team will collaborate closely with Drag Specialties representatives and dealers .
“ I am pleased to welcome both Rob Bluma and Dan Cheesman to Custom Dynamics ,” says Dave Pribula , president and CEO of Custom Dynamics . “ Having had the pleasure of working with both Rob and Dan previously , I am eager to witness their invaluable contributions as we continue to propel Custom Dynamics to the forefront of the aftermarket motorsports LED lighting industry .”
RENTHAL WELCOMES TWO NEW ADDITIONS TO ITS U . S . DISTRIBUTION NETWORK
Renthal has announced the addition of two respected partners to its U . S . distribution network : Automatic Distributors and Southern Motorcycle Supply .
Automatic Distributors and Southern Motorcycle Supply bring years of industry expertise and a strong reputation in the motorcycle parts distribution sector . Renthal is confident that these partnerships will enhance its reach and customer service in the U . S . market .
“ Both companies have a deep understanding of the motorcycle industry and specialize in regions of the U . S . market that will complement our current distribution mix to gain maximum market share ,” says Paul Perebijnos , off-road manager at Renthal . “ Renthal is confident that their inclusion will provide powersports dealers and enthusiasts even greater access to our product lines .”
Renthal ’ s product lineup includes handlebars , grips , chainwheels , chains , and other motorcycle accessories . Building on its existing distribution network , which includes Parts Unlimited and Drag Specialties , Renthal aims to ensure that dealers and riders can easily find and purchase its products .
Automatic Distributors and Southern Motorcycle Supply will distribute Renthal ’ s products and offer access to the brand ’ s wide range of motorcycle components .
FLY RACING PARTNERS WITH TECHNICAL CLOTHING COMPANY
FLY Racing has partnered with Kryptek , a company that offers technical hunting clothing and has a strong military heritage , to introduce a thrilling fusion of style and performance to the world of outdoor sports apparel .
Kryptek has redefined technical and tactical outdoor adventure apparel with combat-tested features and designs proven in the harshest environments under the most extreme conditions . Kryptek caters to outdoor
adventurers who demand top-notch quality and uncompromising performance from their gear .
In this partnership , Kryptek has licensed the use of its proprietary camouflage patterns to be featured on select FLY Racing apparel , offering outdoor enthusiasts an opportunity to embrace the essence of both brands .
FLY Racing introduces Kryptek ’ s iconic camouflage patterns to its off-road product line , and Kryptek ’ s loyal following in the hunting and fishing community has the opportunity to explore FLY Racing ’ s world
of power sports apparel .
Key products featuring Kryptek ’ s camouflage patterns include the 2024
Kryptek has licensed the use of its proprietary camouflage patterns to be featured on select FLY Racing apparel . Photo courtesy of FLY Racing
F−16 riding wear , Kinetic S . E . helmet , and Focus goggles .
“ We are excited to combine FLY Racing ’ s passion for performance with Kryptek ’ s proven tactical expertise and style ,” says Chip Jones , senior director of North America Apparel , FLY Racing . “ This collaboration will offer riders a blend of functionality and fashion that sets a new standard in the industry .”
Products from this partnership are available in dealerships now .
SW-MOTECH OPENS U . S . HEADQUARTERS IN OREGON
SW-MOTECH USA has opened its new U . S . headquarters in Beaverton , Oregon . The city welcomed the aftermarket company with a small ribbon-cutting ceremony on October 27 . Performing the cutting honors was Sarah Schilke , vice president of SW-MOTECH USA . She was joined by Thorsten Wagner , global head of sales , SW-MOTECH Germany , Blake Peters , honorary consul of Germany to Oregon , and Nadia Hasan , city councilor of Beaverton .
See Digest , Page 30