10 • December 2023 • Powersports Business
SOLUTIONS www . PowersportsBusiness . com
Source : Cycle Trader
Identifying today ' s powersports buyers and new opportunities for dealers
BY RYAN KLOPPE CONTRIBUTING WRITER
REAL-TIME BUSINESS INTELLIGENCE
ZiiDMS has been a game changer because we ’ re not waiting several days to a week to
see where we stand as a business . We are live , real-time , and know what ’ s happening in our dealership so we can better manage operations , plan , and execute .
Teena Heller , Owner - Midland Powersports
Having a thorough understanding of the powersports enthusiasts you are selling to is essential for dealers to stay ahead of the competition . Knowing your current RYAN KLOPPE audience and their preferences will help you provide the services they need and expand your business . To get you started , Cycle Trader and Statistical Surveys Inc . have analyzed monthly motorcycle registration data from 2023 to gain insight into the current market and what ’ s popular . Utilizing this data , dealers can create effective strategies to reach buyers and close more deals in 2024 .
When analyzing the year-to-year registrations by age and gender , the demographic trends remain consistent . The majority of today ' s buyers are males aged between 35 and 54 , with the 35−44 age group showing the most growth year to date . We have noticed some signs of growth within the female demographic , with slight increases in registrations over the years .
Despite a slight decline in registrations in 2023 , there is still an opportunity to increase your advertising efforts to get more buyers in your funnel before the peak selling season starts . Our data shows that potential customers are still actively searching , with Cycle Trader receiving an average of 4.8 million visitors in Q3 2023 .
Midland Powersports Midland , Texas
Despite a slight decline in registrations in 2023 , there is still an opportunity to increase your advertising efforts to get more buyers in your funnel before the peak selling season starts . Our data shows that potential customers are still actively searching , with Cycle Trader receiving an average of 4.8 million visitors in Q3 2023 .