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Powersports Business • August 2024 • 9

According to recent news from the Chinese motorcycle market , Zongshen Power is set to acquire Loncin General . While the acquisition is still pending finalization , it will allow Zonshen New Manufacturing to become the majority shareholder in Loncin General .

These companies are two of the major players in the Chinese motorcycle industry in Chongqing . Zongshen is the top seller with its flagship brand , Cyclone . Loncin is the second biggest seller in China , and it owns Voge . The combined company could impact global projects and partnerships going forward .

According to the Mega China Motor website , Zongshen will own 24.55 % of Loncin

General ’ s total capital , which involves a transaction amounting to 3.346 billion yuan , according to the announcement on July 2 .

The merger is expected to benefit both Chinese manufacturers , as they aim to sustain their strong position in the domestic market and produce some global products .

Zongshen , a major player in the Chinese motorcycle industry in Chongqing , will acquire

Loncin General , the second biggest seller in China . Photo courtesy of Zongshen

AMA Motorcycle Hall of Famer Larry Huffman , American motorcycling ’ s most legendary AMA Supercross and motocross announcer and commentator with the nickname “ Supermouth ,” passed away on July 1 at 82 .

Huffman worked as a Southern California disc jockey during the 1960s and began announcing races at So Cal ’ s Costa Mesa Speedway in the late 1960s . Over the years , he announced almost every type of motorcycle competition , including AMA Supercross , Arenacross , ice racing , drag racing , flat track , hill climb , speedway , and road racing .

Huffman was the P . A . announcer at the first Superbowl of Motocross at the Los Angeles Coliseum in 1972 and was soon named “ Supermouth ” by the Los Angeles Times for his 300−word-per-minute delivery and his ability to excite crowds . He is credited with being an integral part of early Supercross events and is widely recognized as the original “ voice of Supercross .”

Huffman also co-wrote and co-produced the motion picture On Any Sunday II , and did announcer roles for numerous TV shows , including Charlie ’ s Angels , CHiPs , Miami Vice , Fantasy Island , and others . Over the years , Huffman also did motorsports-related color commentary for the likes of ABC , CBS , NBC , TNN , ESPN , and Speedvision .

Huffman was inducted into the AMA Motorcycle Hall of Fame in 2008 .

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Larry Huffman was American motorcycling ’ s most legendary AMA Supercross and Motocross announcer and commentator , nicknamed the “ Supermouth .” Photo courtesy of Racer X , Dick Miller Archives

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