30 • August 2024 • Powersports Business

S & S Cycle recently announced that Charlie Hadayia Jr . has returned to the Wisconsinbased company as its director of business development .

Hadayia returns to S & S , most recently from APG , where he was senior vice president of supply chain . Before that , he was with Tucker Rocky / Biker ’ s Choice and spent his first stint with S & S from 1998 – 2010 , where he worked his way up to senior manager of racing and customer service and was later named product line director .

“ We are excited to welcome Charlie back to S & S Cycle ,” says Paul Skarie , president and CEO of S & S Cycle . “ His exceptional leadership and industry expertise are exactly what we need as we embark on the next chapter of our growth . Charlie ’ s track record speaks for itself , and we are confident that his return will bring new opportunities and innovations to our company .”

Hadayia brings a proven track record of driving growth and expansion , a quality that will undoubtedly contribute to S & S Cycle ’ s future success . During his tenure at Tucker / Biker ’ s Choice , Hadayia spearheaded numerous initiatives that significantly bolstered the company ’ s market presence and profitability . His strategic vision and keen understanding of market dynamics enabled Biker ’ s Choice to expand its product lines , improve customer satisfaction , and achieve remarkable growth .

With Hadayia ’ s background , S & S Cycle is poised to continue its legacy of innovation .

“ I am excited to rejoin S & S Cycle and contribute to its future success ,” says Hadayia . “ The motorcycle industry is evolving rapidly , and I look forward to leveraging my experience to drive growth and innovation at S & S . Together with the talented team here , we will explore new opportunities and build on the company ’ s strong foundation .”

Nashona Haldane will be based at Turn 14 Distribution ’ s headquarters in Horsham , Pennsylvania . She will lead the development , organization , and daily execution of the company ’ s branding and presence in the powersports community . Photo courtesy of Turn 14 Distribution , Facebook

Charlie Hadayia Jr . has returned to S & S Cycle as its director of business development . Photo courtesy of S & S Cycle

Hadayia ’ s return to S & S Cycle marks a significant milestone . The company aims to strengthen its position in the V-twin market and expand its off-road efforts . With Hadayia ’ s background , S & S Cycle is poised to continue its legacy of innovation .

Turn 14 Distribution has named Nashona Haldane as marketing manager of Powersports . Haldane brings over 20 years of experience to Turn 14 Distribution , with a distinguished track record in digital media strategies , brand development , sales material management , and campaign orchestration .

“ I am thrilled to join the Turn 14 Distribution team ,” Haldane says . “ Having spent my entire career in enthusiast markets , from motorsports to powersports , I find this industry incredibly challenging and rewarding . Turn 14 Distribution ’ s innovative marketing programs and dedication to exceptional customer service make it the perfect place to continue my passion .”

Based at Turn 14 Distribution ’ s headquarters in Horsham , Pennsylvania , Haldane will lead the development , organization , and daily execution of the company ’ s branding and presence in the powersports community . She will also oversee the financial management of various marketing campaigns , ensuring they align with the company ’ s strategic goals . Haldane ’ s extensive experience and innovative approach are set to enhance Turn 14 Distribution ’ s market impact and brand recognition .

“ Nashona ’ s extensive experience , technical skillset , and industry insight will be instrumental in advancing our partner brands ’ market presence ,” says Daryl Sampson , vice president of marketing at Turn 14 Distribution .

HOTPRODUCTS

KUBOTA SBL30 SNOW BLOWERS

Kubota ’ s newest snow blower , the SBL30 , is available with hydraulic flow rates to match a number of Kubota power units , including the Kubota RTV line . The snow blowers feature optional bolt-on wings that add an additional four inches of width to bring more snow into the machine , plus an optional fold-over chute can be added to direct snow more precisely . The SBL30 models feature two motor options to accommodate lower flow machines .

ADVERTISER INDEX

Denago Powersports . . . . . . . . . . . . . . . . . . . 18 Performance Brokerage Services . . . . . . . . . 21

DX1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 PSB Accelerate Conference . . . . . . . . . . . . . . 31

Gates Corporation . . . . . . . . . . . . . . . . . . . . . . 19 Powersports Business Subscribe . . . . . . . . . . 27

HJC Helmets . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Protective . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Massimo Motors . . . . . . . . . . . . . . . . . . . . . . . 25 Torque Group . . . . . . . . . . . . . . . . . . . . . . . . . 32

Nivel Parts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Western Power Sports . . . . . . . . . . . . . . . . . . 15

Parts Unlimited . . . . . . . . . . . . . . . . . . . . . . . . . 2 ZiiDMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7