www . PowersportsBusiness . com

Powersports Business • August 2024 • 3

Keith Johnson and his wife Jennifer Johnson , owners of Bobby J ’ s Yamaha of Albuquerque , New Mexico , a revered dealership established in 1956 , have acquired Santa Fe Motor Sports , according to Powersports Listings M & A .

Bobby J ’ s Yamaha ’ s founder Bob Johnson ( Bobby J ) raced flat track on Indian motorcycles in the early 1950s . Following in his footsteps were his son Stan and nephew Vern

BRP has been awarded Red Dot Design Awards for its Advex snowmobile helmet , Lynx Adventure Electric snowmobile , Can- Am Outlander Pro and Can-Am Maverick R , and Sea-Doo Spark PWC . The Sea-Doo Spark was also awarded an iF Design Award , which stands as one of the most prestigious in the world with over 10,000 submissions from around 70 countries .

“ Recognitions like these highlight BRP ’ s commitment to innovate relentlessly and push the boundaries of design to offer the best and most transformative experiences to our riding and boating communities ,” says Denys Lapointe , chief design officer at BRP . “ We are incredibly proud to see the work of our talented and dedicated teams recognized once more by our peers in the design and innovation communities .”

ADVEX HELMET The Advex helmet is designed for comfort and functionality . Its advanced safety features and innovative communications system offers trail riders a seamless experience . Adventurers can enjoy long days on the trail with a lighter helmet with a flexible facefitting ergonomic barrier , including cutting-edge humidity management for greater visibility and comfort . The contemporary design also offers an immersive and wide field of view . The Vibe communication system is fully integrated , allowing riders to interact with passengers or fellow riders and follow GPS instructions .

LYNX ADVENTURE ELECTRIC In 2024 , Lynx introduced its first electric snowmobile , the Adventure Electric . This model enables an emissions-free winter adventure and offers a unique ride that is inviting for first timers . Powered by proprietary Rotax E-Power technology , this snowmobile is designed and purpose-built exclusively for Uncharted Society experience outfitters and tour operators , with features , power ,

Johnson who raced flat track across the U . S . with national recognition . Keith Johnson ( Stan ’ s son ) raced Supercross , motocross , and Arenacross , achieving the Top Privateer award in 2003 and placing ninth overall in the Supercross series . Keith raced professionally for 11 years and decided to join the family business full-time in 2009 . Santa Fe Motor Sports of Santa Fe , New Mexico , was

Keith Johnson and his wife Jennifer Johnson , owners of Bobby J ’ s Yamaha of

Albuquerque , New Mexico , acquired Santa Fe Motor Sports from Sidney Mace and Nancy Black in June . Photo courtesy of

Powersports Listings M & A

and range optimized for guided snowmobile excursions of up to 30 miles .

CAN-AM OUTLANDER PRO The Can-Am Outlander Pro is a true workhorse . Built on a solid foundation , the design teams worked tirelessly to integrate the needs of all riders by optimizing the vehicle for durability , power , and most of all , storage flexibility . The Outlander Pro acts as a blank canvas that riders can integrate as many accessories as they need . Every nook and cranny in the vehicle can be used to add or remove accessories with ease , allowing drivers to use the Outlander Pro for the full range of tasks they need to complete in all conditions and seasons . The powerful Rotax engine makes the vehicle fun to ride and improved ergonomics make the ride more comfortable for those long work days . Removable components make the vehicle easy to maintain , giving drivers a greater sense of confidence and safety when on a job site .

CAN-AM MAVERICK R Every detail of the new Can-Am Maverick R was thoroughly scrutinized in the design and engineering process and the result is balance , comfort , quality , practicality , and performance . Its interior creates an immersive founded by Sidney Mace and Nancy Blake in 1995 and has since been the fulcrum of powersports vehicles and products in the Santa Fe area , carrying top brands such as Polaris , Hammerhead , GEM , Yamaha , Kawasaki , and Suzuki .

In 2005 , Sidney and Nancy built a new state-of-the-art , nearly 13,000 square foot facility where the dealership continues to operate . The dealership ’ s great track record of success and brand lineup made it an appealing strategic growth option for the Johnsons .

Jerry Szopinski , Powersports Listings M & A ’ s president of sales , managed the introductions between Keith Johnson and the sellers . The acquisition was finalized in late June .

Sidney Mace and Nancy Blake share , “ It has been an incredible journey building Santa Fe Motor Sports for nearly 30 years . We are so grateful to our customers and employees who made it all possible . Having the known and respected Bobby J makes this transition incredibly special !”

Keith and Jennifer Johnson add , “ The acquisition process of an additional dealership is full of hurdles and stress . We appreciate the guidance from Powersports Listings M & A in navigating the moving parts to get the deal done and the professionalism of Sidney Mace and Nancy Blake in orchestrating a smooth ownership transition .”

Sea-Doo Spark PWC

driver-centric experience with precision ergonomics and a 10.25−inch digital touchscreen display . The tall-knuckle suspension design prioritizes rider comfort and performance . The unique aerospace aluminum configuration reduces stress on components , providing superior bump absorption , increased torsional rigidity , improved stability , and handling . Beyond performance , its interior was ergonomically designed with creativity and durable aesthetics .

SEA-DOO SPARK The 2024 Sea-Doo Spark is fitted with wider seats , more leg room , and optimized inner leg protection compared to the previous models first launched in 2014 . The improved maneuverability complemented with the new dynamic features allows riders to challenge themselves to new levels of fun . The design has also incorporated several ergonomic improvements for reboarding such as strategically placed and textured grips . The new Spark has improved cargo solutions with a larger front storage area and a watertight phone compartment for convenience and peace of mind . The Spark is built entirely from recyclable materials such as Polytec and powered by the lowemission Rotax 900 ACE .

Can-Am Maverick R

Lynx Adventure Electric snowmobile

Advex snowmobile helmet

Can-Am Outlander Pro

4 AMA Hall of Fame welcomes inductees

4 Pied Piper names VP of clients and partnerships

6 RumbleOn announces leadership changes 6 Yamaha Motor Finance names CEO 7 Harley dealers face air pollution claims 8 Dealership Performance CRM launches AI tool for dealers

10 Polaris reports ‘ challenging ’ Q2 earnings

11 Soft serve or mud pie ?

13 Wealth Wisdom : Smart moves for dealers

16 Segway hosts dealer conference 17 Honda reveals returning ATVs , UTVs 18 Polaris unveils 2025 RZR lineup

20 Director of marketing discusses digital promotion 20 DGR 2024 produces record attendance

23 Polaris expands boat rental locations 23 Taiga partners with FreedomRoad

Financial

24 Dealership takes on first franchise , names new GM

26 Snowmobile sales trend downward

28 Harley receives $ 89M for electric production

28 Energica and Electra team up for AI battery management solutions

29 Hot Products 30 S & S appoints director of business development