Powersports Business August 2024 | Page 27

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SNOW

Powersports Business • August 2024 • 27
“ I think the Quebecois in some ways were in shock last season , because they pretty much always have snow ,” Klim adds . Sled registrations in Canada slipped to 555,517 units compared to 618,872 last year .
INTERNATIONAL SNOWMOBILE SALES NUMBERS
Snow and cold air was far more plentiful in Scandinavia last winter than on this side of the Atlantic . But sled sales still declined , thanks the economies that are struggling more there than they are over here in these challenging times .
New sled sales in Sweden were 8,931 in the 2024 sales season , keeping it as the sport ’ s third biggest country after the U . S . and Canada . The 2024 numbers represent a four percent decrease compared to 2023 . Norway accounted for 4,203 units , which was 17 % less than in 2023 . A total of 4,141 were sold in Finland , which was a 20 percent drop .
Year U . S . Sales Canada Sales North America Total 2010 48,599 37,670 86,269 2011 51,796 40,878 92,674 2012 48,689 40,165 88,854 2013 48,536 44,022 92,558 2014 54,028 48,758 102,786 2015 58,299 50,752 109,051 2016 56,006 44,431 100,437 2017 50,659 44,161 94,820 2018 53,179 47,024 100,203 2019 55,025 46,784 101,809 2020 51,036 43,535 94,571 2021 59,234 50,567 109,801 2022 53,821 50,943 104,764 2023 53,553 48,252 101,805 2024 51,987 38,599 90,586
Average 2010-2024 52,963 45,103 98,066

NEW MODEL HIGHLIGHTS

YAMAHA The 2025 SRX features a numbered final edition badge , and the Sidewinder LTX Le has a heated seat , 20-in tunnel bag , and lightweight brake disc .
ARCTIC CAT The 2025 models are built on the CATALYST platform , which is designed to be rider-centric and offers options like the 600 or 858 engine , and the ATACH accessory system . The RIOT model is available with the 600 DSI or 858 engine , and uses Arctic Cat ’ s belt drive final drive system .
POLARIS The 2025 lineup includes mountain , crossover , trail , sport utility , and widetrack sleds ,
Interestingly , the “ Other ” category outside of North American showed growth , jumping from 3,419 units in the 2023 sales season to 4,789 in 2024 .
Klim and Smith both stated that the manufacturers don ’ t break down where those sales are coming from . Capturing accurate data is made difficult by the fact that such sales typically go through international distributors , Smith explained . He and Klim namechecked China , Japan , Poland and Moldova as locations of some sales . But the sales and features new technology and upgrades to enhance the riding experience . For example , the RMK lineup is lighter for more control , and the DYNAMIX suspension technology offers more comfort and control .
SKI-DOO The 2025 models are designed to deliver dynamic power , precision , and exhilaration , and include new features like the RAS RX front suspension and front end to improve steering precision and reduce chassis roll . The Summit snowmobiles are equipped with the Rotax engine for deep-snow navigation and agility .
Ski-Doo also announced two new electric models for 2025 , the Ski-Doo Expedition Electric and the Lynx Adventure Electric , which are designed for multi-use applications .
are truly scattered across the globe , they say .
Overall , the biggest thing missing from the International numbers is the Russian market due to trade embargoes .
“ Before they invaded Crimea [ in 2014 ] we were reporting 30,000 units sold in Russia at that point in time ,” Klim says . “ So , that went from 30,000 to zero . So when you look at the overall international sales , most of the big decline is because the Russian market has disappeared .”