CONSUMER TRENDS TO WATCH IN 2024

One significant trend is the strong preference for new snowmobiles over used ones . From 2022 to 2024 , there has been an 81 % increase in new snowmobile inventory on SnowmobileTrader . com , the sister brand of Cycle Trader . This surge demonstrates a growing market and provides a solid starting point for dealers . However , to truly capitalize on this growth , dealers need to understand specific brand and model preferences . These insights gathered from Snowmobile Trader ’ s marketplace data can be used to create a strategy that is more likely to boost sales and meet consumer demand .

SHIFTS IN BRAND POPULARITY AND CONSUMER PREFERENCES

Top Brands of 2024 by Search Activity January- June 10th Search Results Page Impressions : 1 . Ski-Doo 2 . Polaris 3 . Arctic Cat 4 . Yamaha 5 . Lynx

Vehicle Detail Page Views : 1 . Ski-Doo 2 . Polaris 3 . Arctic Cat 4 . Yamaha 5 . Lynx

The snowmobile market in 2024 has seen notable shifts in brand popularity and consumer preferences compared to previous years . Ski-Doo has reclaimed significant market attention , outperforming its 2023 ranking when it was second . This resurgence highlights Ski-Doo ' s effective response to market demands , likely driven by innovative features and strong marketing efforts . Polaris , another key player , remains a strong contender , maintaining its presence near the top of the rankings . However , it has been edged out slightly by Ski-Doo this year . Arctic Cat and Yamaha continue to hold steady in the midtier

rankings , demonstrating consistent demand and loyal customer bases . Additionally , marketing plays a crucial role in engaging customers further , making it essential for dealers to focus not only on attracting new customers but also on retaining existing ones . This engagement is evident not only in the brands consumers actively seek out but also in those they delve deeper into for more details .

INSIGHTS INTO MODEL PREFERENCES

Top Models of 2024 by Search Activity January- June 10th Search Results Page Impressions : 1 . Ski-Doo MXZ 2 . Polaris Switchback XC 3 . Ski-Doo Grand Touring 4 . Polaris Indy VR1 137 5 . Arctic Cat ZR

Vehicle Detail Page Views : 1 . Yamaha Sidewinder 2 . Ski-Doo Grand Touring 3 . Ski-Doo Renegade X-Rs 4 . Ski-Doo Summit 5 . Polaris Indy VR1 137

There is noticeable variation between the models consumers are searching for and those they are viewing in detail . This discrepancy provides valuable insights for dealers and manufacturers . For instance , while the models highest in search volume showcase initial interest , models that garnered more vehicle detail page views may indicate a higher likelihood of purchase .

Top Models of 2024 by Search Activity January- June 10th There is noticeable variation between the models consumers are looking up on Snowmobile Trader and the ones they are actually viewing in detail . Ski-Doo and Polaris models are generally favorites , a trend consistent from 2022 to 2023 . This indicates that with the right marketing efforts , specific models can become more appealing , particularly when advertisements are tailored to reflect consumer brand preferences .

The increasing preference for new snowmobiles and the shifting demand for specific brands and models highlight the necessity for dealers to stay attuned to these trends . By leveraging these detailed insights into consumer behavior and preferences , dealers can craft targeted marketing strategies that resonate with potential buyers , thereby increasing the likelihood of positive sales outcomes . Understanding the shifts in consumer searches versus detailed views can help manufacturers and dealers better align their inventory offerings and marketing messages with actual consumer interests , ultimately driving greater engagement and sales in the competitive snowmobile market .

Gillian Luce is the AVP of Recreation Marketing for Trader Interactive . With nearly 20 years of experience in online marketplace marketing , Gillian channels that expertise as part of the team at the leading powersports marketplaces .