Powersports Business April 2025 | Page 4

4 • April 2025 • Powersports Business

NEWS www. PowersportsBusiness. com

U. S. economic forecasts more dire as tariff impacts becoming a reality

Industry veteran Melissa Coffey joins Action Recruiting

Action Recruiting, an executive search and recruiting firm for the powersports industry, has announced the addition of Melissa Coffey to the team. With more than 25 years of experience in the powersports, motorsports, motorcycle, EV, and bicycle industries, Coffey will be instrumental in enhancing Action’ s capabilities for executive-level searches for both current and future clients.
Coffey has family ties to Fox Factory, which launched her early career in powersports. She has experience in roles like vice president of sales and marketing, chief marketing officer, and director of global sales and service. She has a proven track record of identifying and attracting top talent to create high-performing teams.
A contributing writer for Powersports Business magazine, she is also the founder and CEO of Catch Strategy, a sales and marketing services firm based in Austin, Texas.
Josh Schafer of Yahoo Finance recently reported that Goldman Sachs is among the financial firms worried about the U. S. economy amid President Trump’ s continued tariff threats against the country’ s trading partners. Powersports industry associations are also keeping a close eye on the tariff situation, which is very fluid and seems to change by the hour.
On March 10, Goldman’ s team of economists, headed by Jan Hatzius, reduced its 2025 GDP forecast from 2.4 % to 1.7 %.
“ The reason for the downgrade is that our trade policy assumptions have become considerably more adverse,” Hatzius writes.
In early March, Trump told reporters there was“ no room left for Mexico or Canada” to negotiate an alternative to the tariffs, and that they would go into effect March 4.
Several industries may be affected by looming tariffs, including motorsports. Moto Canada, the country’ s motorcycle and powersports industry association, called Trump’ s tariffs on overseas goods selfish and shortsighted, and would significantly impact powersports jobs in the U. S. and Canada.
However, other companies, such as Massimo Motor Sports, are being proactive and moving its foreign manufacturing into Texas in order to sidestep the imposed tariffs.
Goldman joined the growing list of economists forecasting a negative outlook for the US economy.
Recently, chief U. S. economist for Morgan Stanley Michael Gapen adjusted his 2025 growth forecast from 1.9 % down to 1.5 %. Moreover, Goldman also predicted the U. S. tariff rate would increase by 10 percentage points this year, which would double their previous forecast.
Hatzius predicted that the current state of the economy would leave the door open for the Federal Reserve to slash interest rates this year, but the unpredictability of Trump’ s economic strategy should keep rates stagnant for now.
“ Our near-term view is that the Federal Open Market Committee will want to stay
Melissa Coffey, a two-time Women With Spark winner and a regular contributor to PSB, has joined Jan Plessner’ s Action Recruiting firm.
“ I have had the privilege of working with Action Recruiting for nearly five years as a client and a candidate. Jan Plessner has been a personal mentor and is widely respected in our industry. The chance to join her team is a dream and feels like a natural progression in my career. I couldn’ t be more excited,” says Coffey.
U. S. economists suggest GDP will be negatively impacted by Trump’ s imposed tariffs.( Photo: AI generated)
on the sidelines and make as little news as possible until the policy outlook has become clearer,” Hatzius says.
Various sources have also mentioned a possible recession, including former PIMCO CEO Mohamed El-Erian, who told Yahoo Finance that he sees a 25 % to 30 % chance the U. S. enters a recession this year— a 10 % increase from before Trump took office.
Other prediction markets like Polymarket have placed the odds of the U. S. slipping into a 2025 recession at 40 %.
With over 35 years of industry experience, including 12 years in recruitment, Action’ s founder and CEO, Plessner, has built an organization that prioritizes toptier talent. The firm’ s proprietary recruiting process delivers thoroughly vetted candidates and has established itself as a trusted source for industry leaders, management professionals, and technical experts.
“ Melissa is a sophisticated, innovative, high-output industry insider and change agent,” Plessner comments.“ She has extensive experience in talent recruitment and team building. She runs on high-octane fuel, which is crucial for the labor-intensive nature of our work. She knows the nuances within our industries and can help us realize our immediate and distant future goals. In summary, Melissa gets it”
Action Recruiting has been a Motorcycle Industry Council member company for six years and is a supporting partner of the National Powersports Dealer Association. www. powersportsbusiness. com Editorial and Sales: 763.383.4400 Subscriber Service: 763.383.4492
EDITOR IN CHIEF: Brendan Baker 763 / 383-4477( bbaker @ epgacceleration. com)
ASSOCIATE EDITOR: Chris Officer 763 / 383-4469( cofficer @ epgacceleration. com)
CONTRIBUTING WRITERS: Melissa Coffey, Max Materne
SENIOR ART DIRECTOR: Chad Cochran
VICE PRESIDENT / POWER TRADE AND CONSUMER GROUP Mark Rosacker 763 / 383-4433( mrosacker @ epgacceleration. com)
AD MATERIALS and questions to ads @ epgacceleration. com
BRAND ACCELERATION
CEO: Marion Minor SR. VICE PRESIDENT / MARKET DEVELOPMENT: Joanne Juda-Prainito SR. VICE PRESIDENT SALES / GROUP PUBLISHER: David Voll CORPORATE OPERATIONS DIRECTOR: Bernadette Wohlman
DEALER ADVISORY BOARD: HK Powersports, Jim Whalley; Family PowerSports, Morris Baker; All Action Water Sports, Ray Leps
POWERSPORTS BUSINESS( ISSN # 1522-7944) is published monthly. 12 times per year by EPG Brand Acceleration, 7760 France Avenue South, Suite 810, Bloomington, MN 55435. The Market Data Book in November is not included in the subscription price. Periodicals postage paid at St. Paul, MN and additional mailing offices.
POSTMASTER: Send address changes to Powersports Business, PO Box 96, Port Jervis, NY 12771-0096.
SUBSCRIPTION INFORMATION: Free digital to qualified members of the motorcycle, all-terrain vehicle, snowmobile and personal watercraft industries. Annual print subscription rate is $ 68 per year for U. S residents. All paid subscriptions must be paid in advance and in U. S. funds only.
CUSTOMER SERVICE: Visit www. PowersportsBusiness. com, email customerservice @ epgacceleration. com, call( 763) 383-4492, fax( 763) 383-4499 or write to Powersports Business, PO Box 96, Port Jervis, NY 12771.
CANADIAN RETURN ADDRESS: EPG Brand Acceleration, 4960-2 Walker Road, Windsor, Ontario N9A 6J3. Publication Sales Agreement # 40012332.

NPA to open 10th auction site in Kansas City

National Powersport Auctions( NPA) has announced the grand opening of its 10th location. On March 19, the auction company celebrated the grand opening of its newest facility in Kansas City, Kansas. The event offered a great opportunity to meet NPA staff and explore the new location, which spans 38,000 square feet indoors and another 3 acres outdoors.
Powersports dealers, lenders, manufacturers, suppliers, and financial service providers were invited to attend the grand opening of the NPA Kansas City location and NPA’ s first Kansas City auction. The Grand Opening festivities kicked off March 19, with a hosted lunch, guided tours, inventory preview, games, and prizes. In the evening, guests enjoyed a BBQ dinner from a local award-winning restaurant, cocktails, music and games.
On March 20, the celebration continued with NPA’ s inaugural auction in Kansas City, where hundreds of powersports vehicles were available to buyers. A ribbon-cutting ceremony took place and was attended by NPA executives, including Jim Woodruff, NPA CEO; Jeff Kinney, VP of operations; Mike Murray, VP of sales; and Tony Altieri, VP of business development.
“ NPA Kansas City is devoted to supporting the dealers and business partners in the area. This is a great city, and we’ re thrilled to extend our services here,” says NPA Operations Manager Dustin Burress.
CEO Jim Woodruff adds,“ We are thrilled to expand our service capabilities and continue supporting the powersports industry in the Midwest. Our Kansas City location will enhance our operations in the region and across the nation.”
The newly constructed Kansas City facility boasts an excellent combination of facilities, services and staff, and its central location will simplify the movement of inventory throughout the region.
NPA will open its new Kansas City facility on March 19, marking its 10th location.( Photo: NPA)
EDITORIAL: All manuscripts, materials, photographs and artwork submitted are at mailer’ s risk and must include self-addressed envelope with sufficient postage for return. Send editorial materials to EPG Brand Acceleration, 7760 France Avenue South, Suite 810, Bloomington, MN 55435, 763 / 383-4400. No responsibility will be assumed for unsolicited materials. Powersports Business is a registered trademark of EPG Brand Acceleration. © 2025 by EPG Brand Acceleration. All rights reserved. Reproduction in whole or part is prohibited unless expressly authorized by publisher.
REPRINTS: For more information on e-prints or reprints from Powersports Business, visit epgacceleration. com / marketing-services and contact us today or email us at info @ epgacceleration. com
Printed in U. S. A.