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Powersports Business • April 2025 • 17

BY KRYSTINA SKIBO ASSOCIATE EDITOR

A family that rides together, stays together.

Hanover Powersports is a family run dealership that sells new and used motorcycles and ATVs. And while the shop has bounced around to a few different locations since its inception in 1982, management has stayed the same.

Jesse Amato, sales manager for Hanover Powersports, grew up by his father’ s side in the dealership as he watched Vinny Amato run the business.

“ I became a full-time employee in 2010, but I’ ve been working at the store for much longer than that,” he says.“ My dad started the company in 1982, and he would pick me up from school a few times a week when I was in seventh grade and bring me to the store.”

While Hanover Powersports boasts a substantial amount of Honda and Yamaha equipment, the shop’ s ATV sales have surged as of late.

“ We sell a lot of off-road products,” Jesse notes.“ Even being in New Jersey, you might not think we have a ton of off-road riding, but we have quite a good variety. And many of our customers live in areas where they can enjoy these vehicles, so the off-road segment is taking off.”

MOTORCYCLE AND ATV ENTHUSIASTS AT YOUR SERVICE

Jesse’ s love for powersports started in the shop. After getting his first dirt bike at four years old and then helping his dad in the

Above: Hanover Powersports boasts a wide variety of accessories, including helmets, boots, jackets, pants and more. Top right: Hanover Powersports sells both new and used bikes under popular brands such as Yamaha and Honda. Right: Hanover offers helmets suitable for just about every rider and their style preferences. Above: Ha

store part time, his appreciation for the industry continued to grow.

“ Starting at an early age, it was so exciting to be around all these products that I love. It was like being in a candy store,” he reminisces.“ While watching my dad and seeing everything that went into the business, I learned over time how to treat customers right. And we still get customers that have been coming in for over 20 years.”

And Jesse isn’ t the only one who’ s enthusiastic about powersports. All employees at Hanover enjoy every aspect of riding, both on the bike and off, as well as sharing their knowledge with others.

“ We definitely have our own culture here,” notes Jesse.“ We have a lot of longtime customers that have been doing business with us since my dad first started the company. Everybody working here is a true enthusiast.”

THE BUILDING OF HANOVER POWERSPORTS

While the main Hanover Powersports dealership currently resides in a 12,000−squarefoot shop in the heart of Morris County, New Jersey, its location has changed quite a bit over the years.

The store’ s first location was situated along Route 10, which is about a mile down the road from where Hanover currently stands today.

See Hanover, Page 18