Powersports Business April 2024 | Page 6

6 • April 2024 • Powersports Business

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Exploring consumer V-twin engine preferences with data-driven insights

BY JEFFERY BOAZ CONTRIBUTING WRITER
With their distinctive design , V-twin engines have captured the hearts of motorcycle enthusiasts worldwide , setting a new standard in the industry . Whether it ' s the comfortable ride , JEFFERY BOAZ the impressive torque , or the distinctive engine roar , V-twin engines provide an exhilarating experience that many consumers love . Curious about the current popularity of models with V-twins ? Let ’ s dive into Cycle Trader ’ s marketplace data for insights into the shopping behaviors surrounding these powerful engines .
HIGH INTEREST IN V-TWIN UNITS IN 2023
V-twin motorcycles , in general , continue to capture a significant amount of interest and fascination among buyers . In 2023 , the
search term ' V twin ' generated 893 searches on Cycle Trader . To provide a more accurate , comprehensive view , we extended our search parameters to encompass different spelling variations , revealing that ' vtwin ' followed with 197 searches , while ' V-twin ' secured 175 searches .
V-TWIN BUYERS SEEK SPECIFIC MAKES & MODELS
V-twin enthusiasts are on the hunt for their dream models and makes , often going beyond simple keyword searches to discover the perfect fit that matches their preferences . Several brands leverage V-twins , but there are a select few household names that consistently stood out when consumers explored our marketplace .
TOP V-TWIN BRANDS BY SEARCH RESULTS PAGE IMPRESSIONS IN 2023 � Harley-Davidson : 900M Search Results
Page Impressions � Honda : 667M Search Results Page
Impressions � Kawasaki : 483M Search Results Page
Impressions
According to our marketplace data , Harley Davidson has emerged as the clear frontrunner in 2023 , generating 900M impressions . Honda and Kawasaki were not far behind , with Honda generating 667M impressions and Kawasaki generating 483M . Therefore , dealers who offer V-twin units from these three top contenders can significantly increase the number of potential buyers entering their sales funnel by showcasing these models online and investing in targeted advertising campaigns .
TOP V-TWIN VEHICLE DETAIL PAGE VIEWS IN 2023 � Harley-Davidson : 19M Vehicle Detail
Page Views � Honda : 11M Vehicle Detail Page Views � Yamaha : 8M Vehicle Detail Page Views
Among the brands that piqued consumers ' curiosity for more information on V-twin Units , Harley Davidson took the lead with 19M vehicle detail page views in 2023 , followed by Honda with 11M . Rounding up the top three was Yamaha , generating 8M views . When comparing the brands we analyzed , Honda stands out as having the greatest number of V-twin engine make / models , followed by Yamaha .
Ultimately , Honda stood out the most in the V-twin market across all key metrics ,
including the highest viewed makes . The Honda Shadow garnered 629.7K Vehicle Detail Page views , while the Honda VTX reached 207.8K views , securing two of the top three spots in the most popular V-twin makes category . However , it was the Indian Scout that produced the most popular V-twin with 918K vehicle detail page views .
When it comes to V-twins , there is clearly high demand . Dealers who carry units with V-twin engines can take advantage of this by implementing effective SEO and listing strategies that can significantly boost the visibility of these units . Cycle Trader recognizes the advantages of staying informed about the units that are generating the most attention in the market , especially during the early stages of the selling season . It is essential to stay vigilant and make the most of the available data to strategize for the best possible outcomes .
Jeffery Boaz serves as the Director of OEM & Partner Sales at Trader Interactive , the Parent Company of Cycle Trader . With 30 years of valuable experience in sales and marketing within the powersports industry , Jeffery has played a pivotal role in driving success for Cycle Trader ' s dealer and OEM partners . His efforts have been instrumental in establishing Cycle Trader ' s esteemed reputation as an industry leader and educational resource .

BRP receives 2023 Good Design Awards

BRP has been awarded a final five Good Design USA awards for 2023 , which celebrate and reward products with the most iconic contemporary designs . All five BRP products that were submitted for consideration were awarded and these products include the snowmobile Advex helmet , the Sea-Doo Explorer Pro personal watercraft , the Manitou Cruise pontoon boat , the Lynx Shredder and Ski-Doo MXZ X-RS winter powersports products .
“ This prestigious recognition for five of our products not only reflects our commitment to elevating the riding experience but also acknowledges the exceptional teamwork behind each winning product ,” says Denys Lapointe , chief design officer , BRP . “ As we celebrate these achievements , we ’ re inspired to continue pushing the boundaries of innovation and shaping the future of mobility .”
ADVEX HELMET The Advex helmet introduces a new paradigm for the active trail rider providing winter enthusiasts with adaptive protection from both the cold and humidity . BRP created a helmet with advanced safety features and an innovative communications system that allows trail riders to experience a synergy between their vehicle , gear and accessories while prioritizing comfort and functionality .
SEA-DOO EXPLORER PRO The Sea-Doo Explorer Pro PWC is designed specifically for people seeking adventure and discovery on the water . The adventure-ready PWC ’ s traditional look and functionality have been updated and the padded seat , knee pads and adjustable handlebars allow adventurers comfort and a pleasant ride in a variety of positions . Adventure seekers can ride as a multi-day , self-contained exploration package with its massive storage capabilities , fuel efficient load hauling power and high stability .
MANITOU CRUISE The Manitou Cruise redefines decades of pontoon design codes . Almost entirely made of recyclable materials , it stands out with a bold and innovative design that combines modernity , luxury and functionality . The Rotax S outboard engine , with stealth technology , gives consumers greater peace of mind because of its hidden position under the boat . It also transforms the design of the Manitou Cruise by maximizing usable space on board and reducing noise and vibration .
LYNX SHREDDER Inspired by the Finnish word “ sisu ”, the Lynx Shredder ’ s rugged yet lightweight DNA pays homage to Scandinavian design . With no equivalent word in English , “ sisu ” is an action-oriented mindset that refers to stoic determination , hardiness , courage , willpower and resilience . With this philosophy in mind , the design team was challenged to deliver a minimalist , lighter machine while offering the precision and control required for playing in deep snow .
SKI-DOO MXZ X-RS Already considered a benchmark by industry experts , the Ski-Doo MXZ X-RS is an evolution of a trail snowmobile , providing high performance that allows seasoned riders to experience adventures that are both unforgettable and responsible . Visibility has been greatly improved for safer riding thanks to the signature “ two-eye ” LED lights . The product is equipped with an industry-first Smart-Shox suspension that instantly analyzes the terrain and adjusts to provide an
See BRP Good Design Award , Page 8