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Powersports Business • April 2024 • 29

Viral Brand is bringing its cutting-edge goggles and sunglasses to dealer shelves across the U . S . and Canada through a new partnership with distributor Kimpex USA .

The Viral Brand line has gained popularity for its fusion of style and functionality , providing outdoor and sports enthusiasts with eyewear designed for performance and comfort . The company ’ s products come with patent-pending features such as magnetic replaceable face foam , replaceable goggle straps and modular frame design .

Kimpex USA , a distributor with a strong foothold in the powersports market , recognized the innovation and quality synonymous with Viral Brand . Through this exclusive distribution agreement , Kimpex USA will facilitate the availability of Viral Brand Goggles and Sunglasses in retail outlets , ensuring enthusiasts in the U . S . and Canada have convenient access to the latest eyewear technology .

“ Viral Brand is thrilled to partner with Kimpex USA in expanding our reach and making our premium eyewear accessible to a broader audience ,” says Scot Steffy , founder and CEO at Viral Brand LLC . “ Kimpex USA ’ s extensive distribution network and commitment to excellence align seamlessly with our brand values . Together , we aim to enhance the outdoor experience for adventure seekers and sports enthusiasts across North America .”

This collaboration opens doors for Viral Brand to make a lasting impact in the powersports industry , offering a range of goggles and sunglasses that blend style , durability and advanced technology .

“ We are excited to welcome Viral Brand into the Kimpex USA family of premium brands ,” says Jason Hammond , vice president and general manager of Kimpex USA . “ Their commitment to design while delivering on functionality and quality aligns with our mission to deliver market-leading products to our customers . Working with thought leaders like Viral Brand exemplifies our understanding and commitment to being a leading distributor in the powersports market .”

Mattracks , the inventor and manufacturer of the original rubber track conversion system , is celebrating its 30th year in business . Mattracks was first designed , patented and released to the public in 1994 by Glen Brazier , who was inspired by his then 11−yearold son Matt .

Three decades ago , no rubber track conversion system existed in any market . Matt Brazier drew a large truck with tracks in place of tires and asked his dad , “ Can we make something like this ?” From there , a revolutionary product and an entire industry were born .

The original Mattracks model was built exclusively for full-sized pickups . Today , the company ’ s rubber track conversion systems are manufactured for virtually any multiaxle vehicle including ATVs , UTVs , the military and even the motion picture industry .

Mattracks is widely recognized for being the first rubber track manufacturer . The company is headquartered in Karlstad , Minnesota , and provides for hundreds of thousands of customers across 150 countries and all seven continents . The company ’ s product line has experienced significant growth and

The Mattracks M3 UR HD Tracks are seen on a Can-Am Commander .

continual innovation with over 170 different models and counting .

“ There have been a great many milestones taken place since the inception of Mattracks , but 30 years of innovation is the one I ’ m perhaps most proud of ,” says Glen Brazier , founder and CEO of Mattracks . “ We ’ ve come

a long way . What began as a piece of my son ’ s childhood imagination has taken a life all its own , transforming into a product that has solved traction-related challenges all across the world as well as an entire industry . I ’ m proud to say that 30 years is just the beginning for Mattracks .”

Our products apply to a variety of vehicles including Automobiles , Motorcycles , and especially Snowmobile ; this also includes clutch shoe springs and valve springs . The product quality has continuously improved thanks to our nearly 40 years of accumulated experience and the vital feedback received from our customers .

Mattracks Special Operations Coordinator & Original Concept Creator Matt Brazier ( Left ) and Founder & CEO Glen Brazier ( Right ) stand next to the company ’ s 100,000th shipped track system on December 17 , 2021 . Photos courtesy of Mattracks

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