going to be an issue ,” Scullion says . The company strategically electrified its snowmobile first , what he says is the most difficult product to electrify , and has begun shipping the Ski-Doo Grand Touring Electric Snowmobile to dealers .

“ When you ’ re talking about a deep snow snowmobile , while in the mountains your first enemy is weight and the power density that you need on the summit and the powerto-weight ratios you need to have a performing unit ,” he says . “ That ' s not going to be possible with today ' s electric technologies … We might see breakthroughs five years from now and 10 years from now , but for now , there is a place to electrify powersports .”

He says that the electrification of powersports will be an evolution as companies learn who new consumers may be and what the average consumer will want . “ But where we ' re all in , is the technology itself ,” Scullion says . “ BRP decided to go all in , in kind of a vertical integration of these technologies from the charger , the inverter , the battery , the motor … We understand at the end of the day what will make a difference with our products is the perfect integration of these components that do not compromise the vehicle dynamics or the vehicle benefits we want it to have .

“ When you design yourself ,” he continues , “ you can have a much more modular approach , but then you can choose the right components , the right sizing , the right hp , the right everything so that we have the perfect product out there . We believe that we will be the leaders in the electrification of powersports . There is no doubt in our mind .”

He shares that electric snowmobiles will not be a large business , but that the

idea is to use the line to develop robust components and power packs . And BRP will officially unveil its electric motorcycle models in August at Club BRP in Anaheim , California . Scullion says that the electric motorcycles will start shipping to dealers at the end of 2024 .

A PREMIUM BRAND “ Seven years ago in Texas , we had a three percent market share and today , we ' re the number one market share in Texas . This is the biggest state in the U . S . for off-roading . The momentum is actually phenomenal , and this is the category we are investing the most in , both in product and obviously in the consumer engagement funnels . And we are a clear contender to be the number one position in the world for ORVs and mark my words , it ' s a question of time .”

As BRP invests in the ORV segment , it will continue to deliver premium units . Scullion says BRP ’ s premium products have protected the company as consumer spending has slowed . “ Our packages are probably more premium than anything else out there and the first , I would say , trance of customers that have been affected by somewhat of a slowdown are not the premium , but more of the entry levels ,” he says .