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Powersports Business • April 2024 • 15

More than 70 employees work at All-Terrain Motorsports in Grand Junction , Colorado .

All-Terrain Motorsports expanded to Rifle , Colorado , in November .

little late for any reason . Having a very seasoned staff makes it a lot easier to want to stay in the industry .”

While the dealership has seasoned technicians , finding new certified technicians to hire as the business grows is difficult . Wells says there doesn ’ t seem to be a lot of new technician talent in the powersports and automotive industries , which is a problem for the growth of individual businesses and the industry .

SHOP TALK Despite this , Wells ’ outlook for 2024 is optimistic . The dealership reported growth in January over the last few January months and is glad to see that inventory is more readily available . Although he says that many dealers likely feel overstocked , “ As soon as the weather turns , as far as off-road stuff goes , that gets a lot busier between February and September .”

“ We sell fun and it ’ s great to sell a product and a service that people enjoy doing . It ’ s not calling to get your hot water heater fixed . Anyone looking to purchase the products we sell are generally excited to be a part of the industry or to get a new vehicle if they ’ re already in the industry .”