10 • April 2024 • Powersports Business
FINANCE www . PowersportsBusiness . com
Harley-Davidson launches Flex Financing Program
Harley-Davidson Financial Services has announced the launch of Harley-Davidson Flex Financing , a loan option that provides an alternate way to purchase a Harley motorcycle . The financing option combines the benefits of monthly payments , shorter terms and greater flexibility with the ability to return the motorcycle at the end of term , like a lease .
Harley-Davidson Flex Financing provides customers with ultimate flexibility by providing multiple end-of-term options to enhance the Harley-Davidson motorcycle ownership experience , such as paying off the current bike to own it outright , tradein , refinance or return it to an authorized
dealership at the end of term .
Harley-Davidson Flex Financing puts customers at the forefront , providing them with another innovative financing option to make Harley-Davidson motorcycle ownership fit their budget and lifestyle .
Trader Interactive rebrands and expands marine marketplace
Trader Interactive has expanded its marine marketplace , doubled boat inventory and dealer partnerships , upgraded features for users and rebranded Boatline to Boatmart .
The initiative will offer consumers a wider range of options , attract more shoppers to the site and add value for dealers and retailers . For consumers , Boatmart offers improved navigation and search capabilities , twice as many listings , dealer locations as before , inventory from many of the market ’ s top OEMs and other features .
For dealers , benefits include the potential for increased leads via Boatmart ’ s improved interface and larger inventory to drive consumers to the site . Boatmart also provides seamless transfer of dealer listing data , fast integration with the TraderTraxx management platform , rich lead distribution tools and access to Statistical Surveys Inc . ( SSI ) offering rich pre-purchase and post-purchase data .
“ Dealers and consumers want to feel empowered with as much choice as possible and dealers want to feel they are getting fair value , and we are more than capable of delivering a platform that will satisfy everyone ’ s needs ,” says David McMinn , CEO of Trader Interactive . “ With our exclusive technology , advanced statistical insights , experience in the marine space , deep resources and decades of leadership in other digital lifestyle marketplaces , we are confident that Boatmart will quickly become a leading destination for boat buying and selling .”
DEALER FINANCIAL SNAPSHOT
NORTHWEST -19.2 % Parts Department -1.5 % Service Department -10.2 % Major Units -10.4 % Overall
WEST -11.1 % Parts Department 1.9 % Service Department -10.8 % Major Units -9.2 % Overall
UNITED STATES -19.1 % Parts Department 2.9 % Service Department -5.9 % Major Units -6.2 % Overall
MIDWEST -25.6 % Parts Department -0.4 % Service Department 4.8 % Major Units 1.3 % Overall
SOUTH -19.8 % Parts Department 5.6 % Service Department -8.1 % Major Units -7.5 % Overall
NORTHEAST -20.9 % Parts Department 5.4 % Service Department -7.2 % Major Units -7.5 % Overall
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FEBRUARY 2024 VS . FEBRUARY 2023
According to composite data from more than 1,700 dealers in the U . S . that use the Lightspeed DMS , the average dealership was down 19.1 % in the parts department in February . The Midwest , down 25.6 %, reported the most signifi cant decrease in parts revenue . The West reported the lowest revenue decrease in the parts department of 11.1 %. The service department was up an average of 2.9 % in February . The South was up 5.6 % in service , followed by the
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Northeast , reporting 5.4 % revenue growth in the service department . The average dealer was down 5.9 % in sales . The West , down 10.8 %, reported the most signifi cant decrease in sales revenue . The Midwest reported a 4.8 % increase in sales revenue and the remaining U . S . regions were down in the sales department . The average dealership was down 6.2 % in combined revenue in February , following an average decrease of 13.4 % in January . |
PARTS SALES Parts sales revenue was up at 635 dealerships and down at 1125 .
SERVICE SALES Service revenue was up at 930 dealerships and down at 809 .
MAJOR UNIT SALES A total of 689 dealerships were up and 898 were down .
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FOR MORE ON THE SAME STORE SALES DATA
For more information on this report and other industry data , contact : lightspeeddms . com
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