Powersports Business April 2024

April 2024 • Volume 27 , Number 4
www . powersportsbusiness . com
INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE

Hot and cold selling season

V-TWIN PERCENT AND AVERAGE TOTAL NEW UNIT PURCHASES AND AVERAGE SPENT BY BUYER GENERATION
35 %
$ 35,000
30 %
$ 27,679
$ 29,562
$ 30,000
25 %
$ 25,000
$ 22,776
20 %
$ 17,363
$ 20,000
15 %
$ 15,000
10 %
$ 10,000
5 %
$ 5,000

3We dive into the V-twin market with a look at

what drives this market and who is purchasing .
0 %
33 %
29 %
27 %
11 %
$ 0
Gen X
Millenial
Baby Boomer
Gen Z
Source : Lightspeed

26

The modern snowmobile was invented in this little garage in Valcourt , Quebec . PSB rides along with Snow Goer for a trip to the homeland .

Third generation owner prioritizes employee retention , offers careers

See page 20