April 2024 • Volume 27 , Number 4
www . powersportsbusiness . com
INSPIRING SUCCESS THROUGH MARKET INTELLIGENCE
Hot and cold selling season
V-TWIN PERCENT AND AVERAGE TOTAL NEW UNIT PURCHASES AND AVERAGE SPENT BY BUYER GENERATION
35 % |
|
|
$ 35,000 |
30 % |
$ 27,679 |
$ 29,562 |
$ 30,000 |
25 % |
|
|
$ 25,000 |
20 % |
$ 17,363 |
$ 20,000 |
15 % |
|
$ 15,000 |
10 % |
|
$ 10,000 |
5 % |
|
$ 5,000 |
3We dive into the V-twin market with a look at
what drives this market and who is purchasing .
0 %
33 % |
29 % |
27 % |
11 % |
$ 0 |
Gen X |
Millenial |
Baby Boomer |
Gen Z |
|
|
|
Source : Lightspeed |
26
The modern snowmobile was invented in this little garage in Valcourt , Quebec . PSB rides along with Snow Goer for a trip to the homeland .
Third generation owner prioritizes employee retention , offers careers
See page 20