OPE+ October 2025 | Page 9

DATA – MOWERS
GAS WALK BEHIND MOWERS- UNIT SHARE BY PRICE RANGE
CORDLESS WALK BEHIND MOWERS- UNIT SHARE BY PRICE RANGE
45 % 40 % 35 % 30 % 25 % 20 % 15 % 10 % 5 % 0 %
43.8 %
42.6 %
May-24
May-25
23.3 %
22.8 %
19.7 %
18.2 %
14.9 %
14.7 %
$ 350 or less
$ 351- $ 400
$ 401- $ 500
$ 501 and above
45 % 40 % 35 % 30 % 25 % 20 % 15 % 10 % 5 % 0 %
40.6 %
38.9 %
May-24
May-25
32.6 %
29.5 %
25.4 %
15.7 %
12.7 %
4.6 %
$ 350 or less
$ 351- $ 400
$ 401- $ 500
$ 501 and above
Source: OpenBrand- Market Intelligence Report
Brand Impact Summary
Toro offers the largest gas Walk Behind Mower assortment with 51 SKUs, although the brand’ s cordless offering is smaller( 31 SKUs)
Troy-Bilt( 34 SKUs), Craftsman( 27 SKUs), and Senix( 27 SKUs) follow, with the four brands together representing roughly half of all gas-powered SKUs within the retailer panel Ego’ s cordless assortment( 76 SKUs) eclipses Greenworks( 49
SKUs), Stihl( 33 SKUs), and Ryobi( 31 SKUs) Ego, Greenworks, Stihl, Ryobi, and Toro comprise over half(~ 52 %) of all cordless Walk Behind Mower SKUs within the panel www. OPE-Plus. com October 2025 OPE + 9