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ucts. Overall, with the impact of tariffs, we currently expect pricing, which was down 1 % in the first quarter, to be flat to slightly up for the full year 2025,” said SiteOne Chairman and CEO Doug Black.
Tractor Supply“ As the year unfolds amid increasing volatility, our conviction in Tractor Supply’ s resilient and durable business model remains strong. We have a long track record of navigating uncertain environments, and we believe we are well-positioned to do so once again,” said Hal Lawton, president and CEO.
Tractor Supply is updating its financial guidance for fiscal year 2025, actively working with its vendor and supply chain partners to navigate the impact of recently announced tariffs, while also monitoring the broader macroeconomic factors impacting its customers. For fiscal 2025, it expects net sales to grow by 4 % to 8 %, a change from its previous outlook of 5 % to 7 % growth.
PRICE INCREASE MESSAGING
HUSQVARNA“ Husqvarna will increase pricing on components and materials affected by cost increases. This will go into effect April 21, 2025, and will include all new orders from this day moving forward. As a courtesy, we will uphold the original price for existing credit approved orders in the system.
Husqvarna is working diligently to mitigate these rising costs for our customers. We will continue to monitor the developing circumstances and inform you of any changes as they arise. We are doing everything possible to reduce the impact to our mutual businesses.”
STENS“ In our continued effort to be transparent and responsive to shifting global market conditions, we’ re sharing an important pricing update effective April 18, 2025, as we respond to recent trade policy changes that are now directly affecting the outdoor power equipment industry and our business at Stens.”
“ These combined trade actions are creating broad cost increases across our entire catalog. To continue providing the level of product availability, quality, and service you count on, we’ ve made the decision to adjust overall pricing accordingly. New pricing is effective April 18, 2025.”
SPARTAN“ Last month, we provided advance notification of a surcharge that we intended to implement on April 19. The guidance that we provided was based on the information we had at that time. Since then, we have received additional clarity on both the direct and indirect impacts associated with multiple tariffs. While some of the planned reciprocal tariffs were postponed for a period of time, others remained and / or were increased, including the baseline 10 % tariff on imports from all countries, Section 301 and other tariffs on Chinese goods, Section 232 tariffs on steel and aluminum, and tariffs on non-USMCA qualifying goods.”
“ We will implement a 6 % price increase on Spartan, Intimidator, and eNVy parts shipped after May 2, 2025. We appreciate your continued partnership as we navigate this situation together. Please continue to reach out to your sales representative with any questions.”
STANLEY BLACK & DECKER Donald Allan, Jr., Stanley Black & Decker’ s President & CEO,“ In light of the current environment, we are accelerating adjustments to our supply chain and exploring all options as we seek to minimize the impact of tariffs on end users while balancing the need to protect our business and our ability to innovate for years to come.”
“ With that in mind, we implemented an initial price increase in April and notified our customers that further price action is required. We are also continuing to closely monitor shifting tariff policies as well as their potential effects on the operating and demand environments with an aim of being agile and responsive.”
“ Against this backdrop, our top priorities remain clear: accelerating our growth culture to serve our end users and customers, generating cash and strengthening our balance sheet, and progressing the transformation to support our long-term margin journey.”
ONE DEALER SHARED: Toro company recently instituted a 4 to 4.5 % depending on parts or whole goods, and it goes into effect April 15- April 30 depending on brand and distributor.“ How should dealers handle price increases due to tariffs? If my cost goes up in any way, I must pass along the increase to my customer to protect my margins and my profitability.”
www. OPE-Plus. com May 2025 OPE + 9