LANDSCAPE
The art of creating a visually appealing space that reflects a homeowner’ s style, materials, and colors can be challenging. Everyone wants to feel a personal connection beyond the initial logistical elements. They want to connect with nature and experience the residual effects of having a beautiful, calming extension of their home. Designers can’ t be afraid to make bold recommendations that evoke emotion and connection from a client. That personal connection further builds trust and understanding.
Designers can’ t be afraid to make bold recommendations that evoke emotion and connection from a client.
In recent months, designers in all industries have faced a new challenge: the world of AI-generated images and unrealistic inspirational photos. Expectations have surged, and the lack of awareness around investment has remained. Usability and function are not typically homeowners’ first thoughts; it’ s important to educate them on considerations such as maintenance, budget, regional climate factors, local ordinance restrictions or product longevity. For example, a home on steep terrain may require an extensive( and costly) retaining wall to ensure structural stability before considering aesthetic decisions.
Professionals achieve true satisfaction and longevity through a client-centric approach rooted in education, thoughtful communication and collaboration.
Designing for form and function
To bridge the gap between beauty and practicality, it is sometimes necessary to return to fundamental design principles – harmonizing unity, scale, balance, contrast, reputation and more. Simplifying the decision-making process and educating homeowners on the reasons behind your design feels genuine and approachable. Effective communication is essential for collaboration not only with the client but also with the larger team of designers, engineers, contractors and landscapers to achieve optimal results.
Great outdoor living design is about more than just aesthetics; it also transcends functionality. It’ s about creating spaces that enhance homeowners’ lives for years to come. Professionals achieve true satisfaction and longevity through a client-centric approach rooted in education, thoughtful communication, and collaboration. Taking a holistic approach with the homeowner at the center of the process fosters trust in the experience that brought you here, guiding the rest of the decision-making to deliver beauty, functionality, and long-term value.
Cassi Hallam, chief marketing officer at System Pavers, has a passion for blending strategy with creative thinking. She leads with a customer-first mindset to help System Pavers continue to be a top outdoor remodeling company in the U. S.
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