DEALER SUPPORT
Inventory tied to uptime
From a supplier perspective, Rotary Corp. saw dealers change how they approached inventory and ordering.
“ In 2025, dealers leaned more heavily than ever on our expansive parts catalog with over 10,000 parts, tools and accessories to meet unpredictable service demands,” said Chris Roessler, vice president of advertising and marketing at Rotary Corp.
Roessler said online ordering patterns became less predictable.“ We saw online dealer orders spike in ways that didn’ t always track traditional seasonality,” he said.“ Dealers increasingly used our cross-referenced catalog tools and real-time availability data to react rapidly, reflecting a shift toward on-demand responsiveness rather than fixed stocking models.”
That shift reinforced a broader lesson about inventory strategy.“ This past year confirmed what many dealers have long said,‘ inventory isn’ t just about having parts on a shelf, it’ s about aligning parts availability with service uptime and customer expectations,’” Roessler said.
22 OPE + March 2026 www. OPE-Plus. com