The EPG Brand Acceleration Power Week united three powerful , power-focused business groups in Charlotte in January , to network and learn at the OPE + Power Forum , the Boating Industry ELEVATE Summit , and the Powersports Business Accelerate Conference .

The three events united a mix of dealers and industry professionals together for a business conference like no other , combining networking , education sessions , awards programs , and a memorable evening at the NASCAR Hall of Fame .

Wanda Kenton-Smith and Nancy Cueroni .

NASCAR Hall of Fame

Kicking off the conferences with a fun evening at the NASCAR Hall of Fame , attendees snapped pics with their favorite cars and race tracks on the venue ’ s Glory Road display . Fans also got to test their skills in a Pit Crew setting , and in the race simulator game on track .

Conference Kickoff

Business leader , author and keynote speaker Jay Samit opened the Power Week events with a session that covered the power of disruptive thinking in the U . S . economy today . He focused much of his message on the disruptive power and future of artificial intelligence in business today .

George Houle of Leadventure and DealerSpike spoke to dealers about building a bridge between the dealership website and the in-store purchase experience . Sales leader and owner of Profits Plus Tom Shay presented his experience around sales communication and the customer experience in OPE dealerships .

Marion Minor , owner and CEO of EPG Brand Acceleration , shared her expertise in the power of data and information . Action Recruiting ’ s Jan Plessner discussed the shift in the hiring landscape following Covid-19 . Plessner shared a process that prevents potential issues at the forefront of the hiring process , ensures interviews with quali-

Dealer Spike team : Paul Hagelgans , Lance Saflor and George Houle .

NASCAR Hall of Fame pit crew experience .

10 OPE + March 2025 www . OPE-Plus . com