DEALER + PRODUCT TRENDS

Depending on the category , these stores make up 50 to 60 % of OPE sales to the consumer , but a much smaller percentage of pro sales . Pros tend to gravitate toward independent dealers due to the selection and service .

Both independents and big box stores alike should be tracking what ’ s happening with the independent OPE dealer markets . Without an in-depth understanding of the trends in these markets such as what ’ s selling , how much , when , and where , all stores run the risk of stocking the wrong products building partnerships with struggling brands , and missing out on emerging trends that impact production and sales .

OPE +: You segment the data into nine types of OPE products . What if I want to know about battery-powered products ? Or if I want to view the industry by retail price ? How can this data be cross-referenced ? Eric Voyer : The interface we provide allows customers to review the data by any of the key performance indicators , from volumes to future trends to regions of the country . We also provide a cross-sectional view . If you want to look at battery powered products , you can . If you want to look at retail price you can . And if you want to look at retail price by battery powered products you can do that .

OPE +: Data , by nature , is a snapshot from yesterday . Can people use this data to be predictive ? What is its forward-looking value ? Dave Johnson : Data from the past can be a powerful tool for predictive analysis and future planning . The key lies in understanding that past performance often sets the stage for future trends . For instance , we ’ ve observed in multiple markets that inventory challenges , such as dealers struggling with either insufficient or excessive stock , often signal impending economic shifts . These shifts typically drive dealers to focus more on service as a profitable aspect of their business . Our data doesn ’ t just reflect what has happened ; it provides valuable insights into what is likely to happen , enabling proactive and strategic decision-making .

OPE +: How do industry people access and use Dealer +? Eric Voyer : We provide access on an annual subscription basis . This provides timely updates of the information but also includes all the historical information associated with purchases . It ’ s a robust and powerful data set .

Take the chore out of the chore with Billy Goat !

Call 800-776-7690 or visit billygoat . com

www . OPE-Plus . com March 2024 OPE + 15