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OCTOBER 2026
VOLUME 69, ISSUE 6
FROM THE EDITOR
Some people deserve a little more attention by Brian Ethridge
EMPLOYEE RETENTION
How landscape business owners can turn key employees into long-term leaders.
BUSINESS MANAGEMENT
Technology and innovation are creating new leadership roles focused on adopting emerging tools.
TREE CARE OPERATIONS
Knowing when tree work exceeds a crew’ s capabilities helps contractors reduce risk while protecting customers and employees.
TREE CARE MANAGEMENT
Winter inspections can help identify tree issues, address priority needs and establish a plan for ongoing care.
DEALERSHIP SALES
Understanding the different priorities, buying habits and service expectations of homeowners and professional customers.
SERVICE & TECHNOLOGY
New diagnostic tools are giving technicians more information to identify root causes, improve repairs and reduce equipment downtime.
LANDSCAPE BUSINESS
Scaling digital marketing across markets requires local insights, testing and a balance between consistency and relevance.
BUSINESS STRATEGY
New revenue opportunities can also bring inventory, capital and expertise challenges.
EQUIPMENT FOCUS
A look at the latest gas and battery-powered chainsaws designed for professional cutting applications.
ON THE COVER: Photo courtesy of Carl’ s Mower & Saw