Solutions

At the Dealership : Open-house / customer appreciation Holiday sale Celebration of dealership anniversary Season start to promote new products / season end to discount inventory Educational workshop / seminar Support a charity / cause

Outside of Dealership : Vendor event at local business Town festival Virtual workshop or training

Who is Coming ? Next , you ’ ll want to think about who or what you can incorporate into the event . Could you invite a professional chainsaw carver to demo his or her skills ? Can you work with an industry professional , whether in-house or consultant , to provide a workshop for arborist best practices ? Can your dealership staff share residential lawn tips ? Be sure to invite your manufacturer sales rep to attend and see if he or she would be willing talk about a certain topic or provide swag for attendees .

Charity events will show the community you care and will drive awareness for your dealership . Perhaps you can partner with a photographer to take pictures at the event , kids on vehicles . Attendees can purchase photos with a percentage of the proceeds going to a charitable cause . That charity will also be likely to share the event information , driving new leads into your dealership .

As you think about planning your own event , attend other business events and make a list of the resources an event will require . I recommend listing out all the “ pieces of the puzzle ”, then figuring out how they will fit together .

To download a free toolkit that can assist with this process , visit www . HighGearSuccess . com / powersportsdealerships .

If you have questions or desire more support , contact Heather Wilson at Heather @ HighGearSuccess . com .

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