Speaker : Brett Morris The owner and founder of Dealers Digital , Brett is an award-winning interactive media and marketing professional skilled in the production and deployment of multimedia campaigns for ecommerce platforms . He holds particular interest in the development of emerging technologies as it relates to traditional marketing paradigms and online shopping customer experience .
Topic : New Product Development and Brand Birth Even in this competitive marketplace , now can be a good time to introduce new products and to add a brand to your dealership – for the right reason . Andrew Firth , CEO of Yakta , will talk about how his company developed a new mower and prepared its launch into the North American OPE market . He ’ ll explain his company ’ s history , and why it matters to dealers today . Yakta is launching its new products this fall , with a unique look at both products and business relationships .
Topic : Communication . It ’ s A Process , Not A Post Glenn Hansen will talk about the most effective methods of using today ’ s digital communication tools to reach your customers . Is it all about social media , or are there better ways to find , reach , and connect with potential customers ? With years of experience as a magazine editor , advertising pro , and marketer , Glenn has created and shared stories across a range of industries . He ’ s learned that , while nearly everything about communication tactics has changed , the basics of good communication remain . And they have businessboosting power .
Speaker : Glenn Hansen Editor of OPE Business and contributor to Powersports Business magazine , Glenn has been telling stories about engines , dealerships , and manufacturing for decades . He ran advertising and PR for a motorcycle manufacturer for several years , started his own content-marketing business , and now works with EPG Brand Acceleration to share stories about outdoor power equipment .
TUESDAY , NOVEMBER 7 Keynote Day Two Mastering Emotionally Intelligent Leadership Speaker : Stephen Barth - HospitalityLawyer . com Studies have shown that up to 80 % of our future success depends on EI ( emotional intelligence ) rather than IQ . The truth is , mastering emotional intelligence is the key to unlocking your true potential as a leader and communicator .
Join insightful keynote speaker , Stephen Barth , as he details exactly what emotional intelligence looks like in leadership . You ’ ll walk away with a clear understanding of EI , a gap analysis for your personal path to mastering it , and insights on how to professionally cope with stress and challenges . We ’ ll also discuss how to apply emotional intelligence in your own organizations to develop engaged , productive and committed employees .
Topic : Transform Your Business . Strategies for Customer-Centric Growth How can you find new business opportunities , discover the needs of your market , both existing and new customers ? The customer has made a lot of changes to the way they spend their time and money . Other businesses are adapting ; even McDonald ’ s now accepts 13 forms of payment . Are you still accepting only four credit cards , cash and checks ? In our industry , he who adapts first to the different customer wins the business and loyalty of the customers . The rest continue as they did in 2019 , selling equipment on price and having a repair center .
Speaker : Tom Shay Tom Shay has a generational legacy of small-business leadership and has been delivering profit-focused solutions for more than 25 years . As the owner of Profits Plus Solutions , Inc ., Tom is a wealth of information and can provide businessgrowing solutions for OPE dealers .
Topic : What ’ s Next ? Lessons for Succession Planning Josh Flynn will share practical strategies and insights for preparing a business for a successful transition , whether due to retirement , a career shift , or a sale . The goal is to ensure a smooth , continuation of the business and ensure a bright future for their employees . He ’ ll delve into strategies for maintaining business as usual during the transition period . And you ’ ll learn how to ensure employee retention , maintain customer satisfaction , and keep the business thriving even through significant change .
24 OPE Business October 2023 www . OPEBusiness . com