s Hot News Hot News Hot News Hot News Hot News Hot News Hot News Hot News
“ This was a win-win-win partnership for the Fayetteville community , for Rural Development Partners and for AriensCo ,” says James Young , AriensCo chief financial officer . “ We are proud to have a longstanding tradition of supporting rural America . We have been in Brillion , Wisconsin , a farming community of about 3,300 people , for nearly 90 years . We ’ re a privately owned , family company that has grown up in small town America and we ’ re proud to partner with another small town by providing a great place to build a career .”
The AriensCo expansion is in response to a sharp increase in demand that has outpaced the company ’ s current production capacity . The project entails revitalization of an outdated building into a 600,000-square-foot , state-of-the-art manufacturing facility . “ NMTCs will help offset the increased costs of construction and equipment , allowing AriensCo to accelerate plans for future capital investments in the community ,” the company notes .
POSITEC PUTS HANNA HUFFMAN IN MARKETING VP ROLE Positec Tool Corporation has appointed Hanna Huffman to the role of senior vice president of marketing and e-commerce . Huffman will work to accelerate and improve the digital experience across the company ’ s portfolio , states Positec , and strengthen overall marketing strategy for all of its brands – Worx ,
Rockwell , Noesis , Kress and Cat .
Huffman joins Positec after serving as senior vice president of marketing at Dotdash Meredith , where she developed market and sales strategies for service acquisition revenue across a portfolio of 40 unique domains . Prior to her role at Dotdash Meredith , Huffman led various digital transformation , consumer analytics , acquisition marketing , and general management roles at Red Ventures , a global media company based in South Carolina .
“ Hanna ’ s expertise in marketing , strategy and e-commerce will surely usher in a new era of advancement for the Positec family of brands ,” says Michael Jones , president and CEO of Positec North America . “ With deep experience and proven success in a diverse set of industries , Hanna is a brilliant and skilled leader with a demonstrated ability to build and manage successful teams . Her addition strengthens the Positec team .”
Huffman began her career in advertising for home and building brands where she focused primarily on creative development , messaging and insights for traditional advertising campaigns . She then focused on enterprise digital transformation and customer acquisition consulting for a number of years before joining with Red Ventures . While with Red Ventures , Huffman implemented e-commerce technology and advanced digital marketing strategies for Fortune 50 brands in the telecom , healthcare , financial , and home services industries .
“ Positec ’ s commitment to innovation
Hanna Huffman has built a portfolio of disruptive , industry leading pro and consumer products that significantly improve millions of end-users ’ lives ,” says Huffman . “ I am eager to help connect people with these products and support the team in meeting ambitious growth goals .”
COLORADO PASSES RIGHT TO REPAIR Colorado has become the first state in the nation to provide ranchers and farmers the right to repair their own equipment . On April 25th , Colorado Governor Jared Polis signed into law HB23-1011 – Consumer Right to Repair Agricultural Equipment , enabling equipment owners – as well as independent service providers – to fix their own machinery and compelling manufacturers to provide the necessary manuals , tools , parts and software to do so . The law takes effect January 1 , 2024 .
“ I am proud to sign this important bipartisan legislation that saves hardworking farmers and ranchers time and money on repairs , and supports Colorado ’ s thriving agriculture industry ,” said Polis . “ This is a commonsense bipartisan bill to help people avoid unnecessary delays from equipment repairs . Farmers and ranchers can lose precious weeks and months when equipment repairs are stalled due to long turnaround times by manufacturers and dealers . This bill will change that .”
www . OPEBusiness . com May 2023 OPE Business 7